Sydney Sweeney's Syrn: Global Lingerie Empire

0:00On March 27th, Sydney, Swini, the 28-year-old Euphoria actress is building a massive business around her lingerie brand CERN. The line sold out in minutes after launch, and now she's pushing hard into Europe with a $35 million investment for new stores. She's eyeing spots in France, the United Kingdom, Italy, Spain, Greece, Germany, and Switzerland. Lately, she's been a lot of time in cities like London, Paris, Milan, Barcelona, and Lisbon, scouting neighborhoods, and even thinking about buying property there. Insiders see this as her big shift away from Hollywood, aiming for a global lifestyle empire like the Kardashians. Even with hits like anyone but you, her main energy is on CERN, not just movies. She's been super hands-on, walking markets, and immersing herself in each city to make the brand fit perfectly. Reports say Jeff Bezos is backing the project financially and with advice, helping fuel the growth. As she films her next project in Europe and strengthens her ties there, Swini is carving

1:02out independence from industry pressures, turning her name into a standalone powerhouse. That's the story for today. Entertainment and celebrity news today, driven by AI.