Study shows gen Z craves in-person connection more than other generations（Intermediate レベル）

0:00A recent study by LiveNation reveals that Generation Z or Gen Z values face-to-face interactions more than any other generation. This might be surprising to some, given that Gen Z is often seen as the most digitally connected group growing up with smartphones and social media. However, the study shows a shift in their preferences. Gen Z is now embracing retro technology such as iPods, vinyl records, and Polaroid cameras. These items, which were popular in the past, are making a comeback as Gen Z seeks more tangible and authentic experiences. The study indicates that young people are looking for ways to disconnect from their screens and connect with others in person. This desire for real-world interaction is reflected in their growing interest in activities like scrapbooking and attending live events. These activities allow them to express creativity and build meaningful relationships with those around them. One reason for this trend could be the overwhelming presence of digital technology in their lives.

1:04Many Gen Z individuals feel that they spend too much time online and want to reduce their screen time. By turning to retro technology and in-person interactions, they find a balance that helps them feel more grounded and connected to the world around them. Furthermore, the study highlights the impact of the COVID-19 pandemic, which limited face-to-face interactions for an extended period. As restrictions have eased, there is a stronger appreciation for in-person gatherings and experiences. Gen Z's interest in retro technology and real-world connections might also be a response to the isolation they felt during the pandemic. In conclusion, while Gen Z is often associated with digital technology, they are increasingly seeking out real-world experiences and connections. This shift towards retro technology and face-to-face interactions highlights their desire for authenticity and meaningful engagement in an ever-connected world.