Strategies for identifying your niche (+ 5 red flags if you’re off course)

Niching your target audience is a critical element to nail in your business, however it's also one of the things that raises the most questions. Get it wrong and it can could hurt your future growth big time! In today's episode, I'm sharing what happened when I chose the wrong niche (ouch!) and the 5 signs that you may be targeting the wrong one too.

- Why hitting your growth ceiling and being unable to find clients to serve in your business could mean that you need to look at your niche.
- How clarifying your message can help you to stand out in an over-saturated market.
- The importance of *enjoying* what you do.
- Why specificity in niching means niching by name but not by nature.
- The relationship between your niche and affordability for your services.


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