Stop Using AI Wrong: Constant Contact’s AI Director Louis Gutierrez

Is AI really living up to the hype, or just creating more work? Gene Marks sits down with Louis Gutierrez, director of AI at Constant Contact, for a conversation about AI’s sometimes messy reality and promising future. From “work slop” to data disasters, Louis reveals why adoption is only the first step — and shares what’s coming next. Plus, learn why your team shouldn’t fear AI, why AI governance matters, and how fine-tuning could turn C-student AI into an A-plus performer.

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Topics include: 00:00 – Episode preview and welcome 01:50 – Guest introduction: Louis Gutierrez 03:33 – Louis’s journey into AI 05:03 – AI’s role in business 07:16 – Challenges with AI accuracy 11:01 – How data and objectives can impact AI performance 13:48 – Creating your AI governance strategy 16:46 – The future of marketing automation 19:27 – Building customer trust in AI-powered tools 23:08 – Current and future AI capabilities 27:34 – Fine-tuning AI models for better results 29:37 – Will AI replace jobs? 32:24 – Wrap up and thank you

DISCLAIMER: The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.