Stop Treating Channels Like Islands: Building an Omnichannel Ecosystem
About this episode
A lot of nonprofits still plan fundraising like every channel lives on its own island, then wonder why “more posting” doesn’t turn into more giving. In this episode, Ben Smithee, Chief Growth Officer at NextAfter, unpacks what happens when you build an omnichannel fundraising ecosystem where each touchpoint increases familiarity, trust, and momentum toward a gift.
If you want more practical nonprofit marketing and fundraising strategy, subscribe, share this with a teammate, and leave a review. What’s one channel you’re ready to connect into a real donor journey this week?
Get free nonprofit professional development resources, connections to cause work peers, and more at https://nonprofithub.org
Get every episode summarized
Each time Nonprofit Hub Radio publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
Email me new episodesFree for 3 shows. No card needed.
Hosts & guests
No transcript yet
This episode has not been transcribed. Request it and it moves to the front of the queue.
More episodes
More from Nonprofit Hub Radio
Is Your Nonprofit Missing Out on the "Biggest Screen" in the House?
Nonprofit Hub Radio
Nonprofit Finance That Actually Helps
Nonprofit Hub Radio
Your Best Influencer Is On Payroll
Nonprofit Hub Radio
What If Real Leadership Starts With Being Human
Nonprofit Hub Radio