Stop Preparing For The Future and Start Building It...Today | Ep. 536

TAG 2026: Activity, Execution, and Brokers Building Their Own AI Tech

From TAG 2026 in Atlanta, Frazier shares takeaways from day zero, emphasizing that the most valuable conversations happen informally and reinforce the idea that “activity creates activity.” He says many in the mortgage industry don’t understand what’s coming and are waiting on market conditions instead of increasing execution, while effective producers are embracing the opportunity by staying consistently active. Frazier highlights Tammy from Nexa’s point about the industry over-indexing on “preparing for the future” rather than implementing real-time tech and AI strategies today, noting brokers can move faster without red tape. He also observes brokers building internal systems and replacing significant SaaS spend with custom solutions that are more effective and cheaper, posing a disruption to established mortgage SaaS companies.