Steve Wendel, PhD: Designing for Behavior Change

Stephen Wendel, PhD is an applied behavioral scientist who studies how digital products can help people take action more effectively. He currently serves as Head of Behavioral Science at Morningstar, leading a team of behavioral scientists and practitioners who conduct original research on saving and investment behavior.

Steve has authored “Designing for Behavior Change,” “Improving Employee Benefits,” and “Spiritual Design.” He is also a co-founder of the non-profit Action Design Network that focuses on educating the public on how to apply behavioral research to product development with monthly events in fifteen cities.

In our conversation, we talked about epistemic humility, which is a cool concept that was new to both Kurt and Tim. We also discussed a few of our favorite topics including the role of behavioral science in the corporate world, the ethical application of behavioral science, and how important context is to … well, everything.

We hope you enjoy our conversation with Steve and encourage you to take a moment to leave a review or check out our Patreon page at www.patreon.com/behavioralgrooves.

Links

Stephen Wendell, PhD: https://www.linkedin.com/in/sawendel/

BehavioralTechnology.co: https://www.behavioraltechnology.co/

Stephen Wendell, PhD, “Designing for Behavior Change”: https://www.amazon.com/gp/product/B089VDCG8C/ref=as_li_tl?ie=UTF8&tag=sawendel-20&camp=1789&creative=9325&linkCode=as2&creativeASIN=B089VDCG8C&linkId=9eb146b1f7ac7c968bc2bc2c2bdeb6c1#ace-6308736939

Cass Sunstein: https://en.wikipedia.org/wiki/Cass_Sunstein

Wendy Wood, PhD: https://www.marshall.usc.edu/personnel/wendy-wood

Dan Ariely, “Honest Truth About Dishonesty”: https://en.wikipedia.org/wiki/The_Honest_Truth_about_Dishonesty

Irish Bohnet, “What Works”: https://www.hup.harvard.edu/catalog.php?isbn=9780674089037

Musical Links

Shakira: https://www.youtube.com/watch?v=DUT5rEU6pqM

Daddy Yankee: https://www.youtube.com/watch?v=sGIm0-dQd8M

Raggaeton: https://www.youtube.com/watch?v=WJXkYF-Oscg