Stay True or Sell Out: How Kontrolled Substance Survived, Evolved, and Stayed Real
About this episode
In this episode of The Unmotivated Podcast, Trev reconnects with creator and streetwear visionary Gooch, founder of Kontrolled Substance, for a real conversation about sticking to your roots in a world that’s constantly trying to water you down.
From the early days to navigating the growing pains of brand building, Gooch shares the untold story of Kontrolled Substance—a streetwear brand born from authenticity, shaped by his view on life, and elevated by creativity.
They dive deep into:
- The early days of the brand and what inspired the vision
- Creative blocks, financial setbacks, and the hustle to keep going
- Why authenticity is currency in today’s streetwear culture
- The mental battles that come with staying consistent when the world isn’t watching
- Why evolution doesn’t mean losing your identity
If you’re a designer, a dreamer, or someone building something from the ground up—this one is for you. Gooch’s story proves that the ones who last aren’t the ones who chased the trend—but the ones who built with soul, patience, and purpose.
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