
businessApr 26, 20211:40:07pending
Startup Secrets with Activision Co-Founder Howard Marks
About this episode
Startup Secrets with Activision Co-Founder Howard Marks
Welcome back to another episode of Leveling Up hosted on Clubhouse! Today’s guest is Howard Marks, the legend behind Activision and Acclaim who has recently been pioneering crowdfunded investing with his company StartEngine. We also open up the floor to a bunch of different people in the Clubhouse chat who ask brilliant questions all centered around building a successful startup, from how to land funding to defending yourself from the competition. Tune in today!
TIME-STAMPED SHOW NOTES:
[00:41] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[02:12] The story of acquiring Activision, moving to LA, and the innovations that followed.
[12:53] Alisa Jacobs from Queens Gaming Collective introduces herself and her company.
[14:48] Further details of Howard’s process of acquiring Activision.
[17:10] Trouble Activision was in and Howard’s process of reinvigorating it.
[21:36] Feeling things out, thinking in decades, and utilizing lawyers and bankruptcy.
[23:48] What drives Howard and why he started StartEngine, and how it has evolved.
[38:53] How StartEngine is innovating in the landscape of raising capital using crowdfunding.
[44:02] The three core pillars of a successful crowdfund.
[45:25] A brief description of how to utilize Clubhouse to connect with new friends.
[48:29] Qualities Howard looks for in founders that make him want to fund them.
[51:47] Howard’s belief in having an impossible mission and how he arrived at it.
[53:59] The mission, values, stated goal, strategy hierarchy.
[57:44] What industries Howard is most fascinated with.
[59:12] Whether StartEngine invests in Latin American companies.
[1:01:45] How to defend yourself against bigger competitors in your industry.
[1:03:20] When to start raising capital and what investors look for in early-stage companies.
[1:07:52] The importance of aligned KPIs and OKRs with your investors
[1:10:25] How the conversation around equity crowdfunding has changed.
[1:14:39] Hear how servicing companies would get funding from StartEngine.
[1:17:04] Howard’s perspectives on startup opportunities in the cloud gaming sphere.
[1:20:47] Creating a minimum viable product and balancing school with entrepreneurship.
[1:23:45] Advice on getting the gaming and tech community to adopt your technology.
[1:25:50] What is preventing StartEngine from funding thousands of companies per month.
[1:27:52] The lack of purpose in pitches by passionate people on Clubhouse.
[1:32:50] When to know whether to take on more funding if it is available.
[1:36:11] Howard’s favorite game of all time.
Resources From The Interview:
Howard Marks
StartEngine
Activision
MechWarrior 2
Blizzard
Alisa Jacobs
Queens Gaming Collective
Jin Yu
Vezt Inc.
Angels and Entrepreneurs
Brandon Beck
Leave Some Feedback:
What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
Subscribe to Leveling Up on iTunes
Get the non-iTunes RSS Feed
Connect with Eric Siu:
Growth Everywhere
Single Grain
Eric Siu on Twitter
Get every episode summarized
Each time Leveling Up with Eric Siu publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
Email me new episodesFree for 3 shows. No card needed.
Hosts & guests
No transcript yet
This episode has not been transcribed. Request it and it moves to the front of the queue.
More episodes
More from Leveling Up with Eric Siu

The New SEO Playbook for AI
Leveling Up with Eric Siu
Sep 3, 202610:11completed

10 Grok Bots I Use to Run My Business (Steal These)
Leveling Up with Eric Siu
Sep 3, 202617:55completed

Give Me 20 Minutes and I'll Show You How To Use Hermes To Scale Your Company
Leveling Up with Eric Siu
Sep 3, 202621:35failed

Grok Bot CRUSHES Hermes and OpenClaw (Steal These Workflows)
Leveling Up with Eric Siu
Aug 31, 202617:05pending