SS20-45 "Social Selling 2.0 "Dark Social" Case Study with Flora Muglia"

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Season 2 kicks off with an amazing social selling 2.0 case study featuring Lauren Marturano and Flora Muglia from Zinnia. In this episode we will discover how Lauren and Flora have leveraged "dark social" and social selling tactics to grow their early stage startup and why social selling is critical to their sales and marketing playbook. 

4:30- Flora’s Background 
9:38- Dark Social
13:26- Consumption of Social Media 
17:04- The harder I work, the luckier I get
22:34- Creating content and SEO
29:28- Different implementations 
32:54- Ask the right questions 
37:10- Different types of content 
39:08- Flora’s company
44:18- Wrapping up

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