SPOTLIGHT | The Republic of Tea

The Republic of Tea, headquartered in Larkspur, Calif., is a pioneering specialty tea retailer founded on the idea that a tea brand could inspire a lifestyle of intentional living, embodying tranquility, creativity, and personal well-being. Citizens of the Republic share a sense of mindfulness and practice self-care rituals, brewing a range of more than 350 teas and herbal infusions. Conceived by Banana Republic founders Mel and Patricia Ziegler in 1992 and nurtured by CEO Bill Rosenzweig, the company sources exceptional teas from multiple origins marketed with a holistic narrative that tea is a gateway to healthier, more intentional living.

Minister of Enlightenment and Commerce Kristina Tucker joins us today to discuss how The Republic of Tea cleverly transformed an unconscious beverage habit into a mindful lifestyle choice.

BIO: As vice president of sales and communications for The Republic of Tea, Kristina Tucker believes in the beauty and power of the leaf. Her mission is to educate and inspire people worldwide about teas and herbs: their varieties, origins, rituals, cultures, and health benefits. She joined The Republic of Tea in 2003 and was named Minister of Enlightenment in 2007. Before that, she was the national sales manager at Just Desserts and worked as the promotions manager at Whole Foods Market’s Allegro Coffee Company in Boulder, Colo. She is the current chair of the board of trustees of the American Herbal Products Association. Tucker holds a degree in economics from Alfred Lerner College of Business & Economics at the University of Delaware and a master's in strategic communication from the American University School of Communication.

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