SPOTLIGHT | Purpose-Driven Marketing

Dozens of teas and tisanes were displayed at the 68th Summer Fancy Food Show in New York. Healthful, functional, and sustainably produced plant-based beverages with clean labels were in the spotlight—along with purpose-driven brands aligned with consumers’ desire for authenticity and social responsibility. Ethical Food and Beverage Marketer Gillian Christie, CEO of Christie & Co. in Santa Barbara, Calif., joins us this week to share her insights after three busy days maneuvering among the crowd of 30,000 walking the Javits Center show floor.

Gillian has been helping ethical companies grow for more than 30 years. As a former talk show host of a nationally syndicated green radio talk show, Gillian provides fresh, experienced, and dynamic insight and strategies to build companies into Iconic Brands based on value, meaning, and ethics. Gillian’s greatest passion is helping ethical companies succeed in making the world a better place.

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