Spotlight | Demystifying Taiwan Oolong

SPOTLIGHT | Demystifying Taiwan Oolong | Taiwan is a significant tea-consuming and tea-growing nation that processes 14,000 metric tons annually from 12,000 hectares of tea farms. The country of 23 million produces enough tea to supply a third of domestic demand, but growers often get better prices exporting their prized oolongs to the United States, China, and Japan. Taiwan ranked 9th in export value globally in 2023, exporting 12,400 metric tons. Valued at $100 million, Taiwan accounted for 1.4% of global tea exports. That same year, Taiwan imported about 14,500 metric tons of mainly green tea from Vietnam. Tea consumption per capita has increased fivefold since 1980 to an average of 1.88 kilos per person per year.

Joining us today is Sean Hsu Hao Sheng, CEO of Trilliant Tea Industry, a Taiwan-based tea-producing and exporting venture that supplies branded companies worldwide. Sean seeks to demystify and help tea drinkers fully appreciate the complexities of well-made oolong tea.

BIO: Sean is an expert in oolong production. He co-founded FuNing Trading Company in 2012 in China after a career in IT and sales, including six years as general manager of a Poland-based computer company. He attended Chung Yuan Christian University, where he studied business administration and graduated from the International Trade Institute (ITI).

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