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Spotlight | CuppaTrade Launches a B2B Marketplace

Tea Biz

About this episode

CuppaTrade is a next-generation sourcing platform explicitly designed for the global tea and coffee trade. What sets CuppaTrade apart is its architecture: it is the first AI-driven, blockchain-enabled, climate-aligned B2B marketplace built for bulk buyers, specialty importers, private-label brands, roasters, trading houses, and retail chains.

The platform connects verified producers across India, Nepal, and Vietnam with global buyers who need transparent pricing, reliable quality data, and direct access to origin. CuppaTrade offers AI-powered product discovery, digital quality cards, sample management, and full blockchain traceability, giving buyers confidence in authenticity and compliance with origin requirements. It also integrates logistics partners, warehousing, and—soon—digital finance solutions to support seamless procurement.

For producers, CuppaTrade reduces intermediaries and opens new international channels. For buyers, it brings a more efficient, data-rich, climate-smart way to source tea and coffee at scale.

CuppaTrade is led by three principals whose combined expertise has shaped the platform into one of the most advanced sourcing systems in the tea and coffee trade.

Joining us today are newsmakers Mihir Gandhi, Rakhee Biswas, and Satrajit Bannerjee, founders of CuppaTrade Marketplace Joining us today are newsmakers Mihir Gandhi, Rakhee Biswas, and Satrajit Bannerjee, founders of CuppaTrade Marketplace

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Spotlight | CuppaTrade Launches a B2B Marketplace

Tea Biz

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