Spotlight | AVPA’s Teas of the World Competition

AVPA’s Teas of the World Competition is a unique event that views tea not just as a commodity but as a culinary product equal to fine wines and chocolates. Conducted by the Paris-based Agency for the Valorization of Agricultural Products, the contest honors excellence in both single-varietal teas and herbal infusions. While winning a medal is indeed a mark of prestige, the real benefit is in gaining visibility, building credibility, and telling stories for small producers—especially those operating outside traditional markets. We’ll see how participating can boost growers’ reputations, connect them with new buyers, and showcase the health and cultural benefits of their teas, whether they win a prize or not. Joining us today is AVPA development director Ksenia Hleap.

BIO: Ksenia Hleap is Development Director at AVPA in Paris, where she leads communication and development initiatives. With more than seven years advancing AVPA’s global contests, she champions recognition for agricultural excellence—including teas and herbal infusions—connecting small growers worldwide with the gastronomic community and broader consumer appreciation.

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