Spotlight | A Global Tea Alliance

Africa’s tea stakeholders believe that actions, more than words, are needed to address the global challenges facing the tea industry. East African Tea Trade Association (EATTA) Managing Director George Omuga said the 500 tea professionals attending the 6thAfrican Tea Convention understand the need to reduce production volume to improve quality and raise profitability, which is essential to financing climate resilience and achieving sustainable cultivation at origins worldwide.

George joins us on Tea Biz to share key takeaways from the event, including details on establishing a global alliance to benefit tea-producing countries.

BIO: George Omuga was named EATTA managing director in January 2024. He was welcomed as a seasoned professional “who brings a wealth of experience and a fresh perspective to lead our dynamic team. We are confident that his leadership will drive innovation, foster collaboration, and propel our association to new heights.” George is a graduate of Egerton University with an advanced degree in community studies and a Bachelor of Science in agriculture and human ecology. He managed fields and factory operations for Sotik Tea Companies as general manager at Ngorongo Tea Company in Kiambu and managed Trans-Atlantic Trading Co. in Nairobi.

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