Spotify's AI Disclosure, Acast Acquires Backyard Ventures, & More

Today in the business of podcasting:

• Acast acquires Backyard Ventures for $20 million, adding more than 200 premium creators across podcasts, YouTube, newsletters, and social to accelerate omnichannel monetization.
• Spotify asks artists to disclose AI-generated music and will label AI artist identities as "AI Personas," excluding them from editorial and algorithmic recommendations beginning in mid-September.
• The Media Leader asks seven industry specialists whether podcasting has hit saturation, and the consensus is that the medium is maturing, with ad spend still lagging consumption and discovery shifting to social platforms.
• Signal Hill Insights analyzes how 4,819 Americans define the word "podcast," finding that only about 33 to 38% mention audio or listening while just 7% of listeners describe podcasts as video only.

To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.