Skool Expert: The Sales Glitch so Effective it Feels Illegal

0:00If I'm doing 3 million in ARR, I would need 30 million dollars of real estate to achieve that. I don't know if 30 million dollars. And 1.7 million dollars of business funding at 0% and I've never paid a dollar of interest or provided a tax turn. But for the next two to three years, it is an incredible window to make it a scene of Matamani. They joined me 12 weeks ago. I have the Zoom recording of me creating their school accounts with them. They will both win the school games. This quarter, one is doing roughly $60,000 MRR, and one is doing $50,000 MRR. I've got Evan Ruegan back on the show. What's up, man? What's good, man? I'm going to be back. Dude, you're back on another one. So, you know, on the first time we talk, we talk about how people can get credit. And they definitely need to go watch that episode. But now we're going to talk about the other side. Right. About people who are looking to start a business and how they can help other people get credit just like you. Right. So, why would you even do this first off? Because like, I teach people how to wholesale real estate and start businesses and stuff. But I've never heard of anyone wanting to teach other people how to start a credit business.

1:00Yeah, I mean, to be completely real, it's like, if you're thinking, okay, if your business is so good, why are you going to teach other people, which is what I thought when I see other people's offer. But there's people who, generally speaking, in the market, there's people who teach, you know, the offer, and there's people that do the offer. We do both, right? It's like learning business from a professor who's never left the campus. Yeah. So, to go in another direction, a monopoly defined is by four things, right? Economies of scale, branding, network effects, and proprietary technology. So, to break those down proprietary technology is something that, you know, a patent, something that you have that nobody else has. That's our AI. That's our proprietary relationships we have with the banks. Network effects. That means that the more people that are on a platform, the more useful it is, right? Economies of scale. There's actually a lot of people within our actual program. So, if there's actually, it has some motion. And the last thing is brand. Everyone knows, let's get funded in the funding industry. So, with that, it's like, oh, we have a monopoly here. That'd be dumb not to launch this business. Yeah. And the second party, where I was like, all right, we're at, you know, roughly a million dollars a month.

2:01Let's call it. The time is scoring 900, but the time comes out. We'll probably be at a million. The gap between us having 90 employees and someone with two employees, it's so far that although, yes, I am creating competitors, but the gap is so large that like, I know, I mean, a number of different reasons, but like, no one's going to spend $10,000 a day like I do in ads. No one's going to have the delayed gratification I have to, you know, every single dollar I make, I put it back into the business. So as a result, we had some of you all begging for us to launch this offer. So we launched it and we have, you know, over 60 students now that are absolutely crushing with their own credit and funding businesses. Yeah. And I think there's just so many people that need funding, like, you're not going to get them all. Yeah, exactly. Because I would always tell people in real estate, they're like, aren't you, you know, going to create your own competitors? They're like, maybe you just don't do Vegas. And I'm like, bro, like, I can't buy every house in Vegas. I don't care. I'll be real. Like, I'm just remembering this now. I think this was two or three years ago. I'd seen you around, it's seen on Instagram, but I was getting tacos somewhere and I saw you on TV.

3:02I'm like, this guy is motion. Okay. Cool. And I had no idea. Yeah. So, uh, yeah. You mean TV commercials for a long time? Yeah. Yeah. So let's talk about a credit business. Why would somebody want to open a credit business versus the other side hustles that are available? I mean, just think about the offer. It's like, I can help you get access to 0% interest money to grow and scale your business. Who's not going to want that, right? It's very commonly, it's what you sell, which makes you successful. Like, I was in real estate, you know, for my 20s, I would say. I've been in real estate from 19 to really 28 full time and did well. You know, I think my best year made half a million bucks, owned a couple of million dollars in real estate, but gotten to the credit business and was able to go from 0 to $900,000 a month in 36 months. I'm like, oh, yeah, this is the vessel I need to be in, right? Yeah. Um, so essentially, it's like, again, if you want to make a lot of money, it's like the people made the most money, during the gold rush, aren't the people going for gold? It's people that sell the picks. You know, someone's like, I want to get into the marijuana industry.

4:02It's like, okay, maybe don't think about starting a farm, maybe sell the irrigation system, the watering system, all that stuff. So essentially, you are providing the oxygen for businesses. You have more liquidity. You can scale more. And I'm the person in between that can help you get access to that capital. And again, you know, ethically, it's not an MCA. It's not 60, 70, 80% interest. It's like, oh, this is a very, very powerful tool that you can use. To grow and scale. Mm-hmm. Yeah, it makes sense. So what's step one? Step one, I mean, like, again, like there's really, again, as I defined it, you know, on the last episode, there's really six steps. It's like, level one is a deal, you need to fix your credit, okay? And you would charge for that. So removing native items, lay payments, collections, the regulatory's negatives. And that can be fixed with consumer law, right? Level two is, let's say, you know, one of your, you know, nieces from the, or whatever, and uncles from the Philippines, these, they'll just credit if they don't have a social, we can get them funding through an item. If they don't, if they do have a social, they have a light credit profile, we can build it out. That's level two. Level three is getting them access to non-doc business funding. And again, at each step of the phase,

5:04you were, you know, charging, right? Because again, money is only an issue in the absence of value, right? Stage number three is, okay, non-doc funding. Okay, great. You know, they grid their business. Then we get them, we, there's actually this Filipino guy, Trespalch, shout to Trespalch. We got him funding for his Filipino restaurant, California. Nice. We went through the entire step with them. Level one fixes credit. Level two, we built out his file. Level three got him non-doc funding. He then was able to grow his restaurant. Level four, we got him banks, stemming loans, level five, tax turn based loans, and level six, SBA lending. So you can walk down the line with your clients. And again, like, as you know, like the most difficult dollar with the customers, the first one. After they spend their first dollar with you, and they get fulfillment, they're, okay, cool. What else do you have to offer? So there's so many upsells and so many different things that you can offer to your clients. That again, has gotten us to a quarter million dollars in monthly recurring revenue, or or $900,000 a month. And again, like, tell my real estate guys, it's like how I break down to them is like, yo, I got the quarter million dollars a month in revenue.

6:05So that's $3 million a year. Think about how much real estate I would have to buy to get the $3 million cash flow. Add a, let's call it a 10 cap. If you're buying real estate a 10 cap, if I'm doing $3 million in ARR, I would need $30 million of real estate to achieve that. I don't know if $30 million. Yeah, that or, you know, you need to flip $3 million of houses, wholesale $3 million of deals. Like, yeah, to your point, I will say as a guy who's done it on multiple businesses, including real estate, real estate's tough. Once you want to scale, I like real estate a lot for wholesale and flips is like the easiest path to six figures. For sure, it's a great, yeah, I, to be clear, I have wholesale properties before. I have fixed inflow properties. My first wholesale deal, I made $125,000. So I'm aware of that, but I've done both. And I guess for me personally, it's a lot easier to fix a hyperlink than it is to fix a pipe. It's a lot easier to build that conveyor belt of business

7:07through a funny and credit business than real estate. Right. Yeah, especially once you scale. Right. So let's talk about it, right? Somebody comes in, they're like, Yo Evan, I want to do this. Walk me through how it's going to play out. Yeah. Like when I, when I teach people out of the house, I'm like, okay, here's how we find deals. Here's how we do this. It's like, to me anyways, like it sounds like there's lots of first steps could be like, oh, well, I need to figure out how we get people funded. I need to figure out how to get clients. Like there's so many aspects to running a business. Yeah, I would say, man. And again, like, like I said to you backstage, if someone doesn't succeed with our program, it's their fault. It's like we provide so much support that it would make it difficult. If again, if you follow the program, follow the blueprint that you will succeed, right? Obviously, not guaranteeing results. But like I find a lot of my job is, okay, getting them success and then making sure they don't self sabotage. It's like, all right, I'm making a bunch of money. I'm gonna buy a house, I'm gonna buy a car. I'm like, no, reinvest, make money, reinvest back in the business, make more money,

8:07not make money, buy liability, the tune press people you don't like. So I guess to answer your question, how to get involved, number one, I think the best teacher is to actually do it yourself. So a lot of people to afford the program, and it's like, yo, let's get you business funding. Let's show you how it actually works. Let's see what's going on with your actual credit. Because again, you need to have the understanding of the business as the foundation, so you know what you're selling. It's like, if your cousin gets a real estate license, they're like, yo, let me sell your house. I'm like, dude, you were just slinging drinks, like two weeks ago, what are you talking about? So you have to actually, number one, we get them educated on credit, on the phycosystem, on everything to know with credit. And if you already know about it, great. That's one less thing we have to do. The second thing is really installing our team into their business, right? Not only do they have eight calls a week, they also have seven, one on one calls, going through every single thing they need in their business. Number one call with Franco, COO, operational overview. Number two, add account setup. We set up their Facebook ads account. Number three, we actually create their ads. Number four, we launch their ads.

9:08Number five, we install our AI chatbot into their DMs, the closer deals at autopilot. And number six, they have a kickoff call with me, like, hey, you're about to make a lot of money, let's go. And then simultaneously, if I go, I don't have the staff to do those. I don't have this guy, I don't have this guy. Well, good for you. You know, I have a 90 person company, so I actually run the business. So if you need a disputor, you know, we can staff them. If you need a sales guy, we can staff them. And we show you exact time at what point to hire each person in your organization. Mm. So basically the first step to learning it is to go through it yourself. Yeah, and again, you don't have to fund yourself. I'm never going to advise someone to get debt for something you don't need, right? We, I, I, again, any business I've started where I've actually needed it myself, it's done extremely well. I needed to fix my credit, did that, needed to build up my file, did that, needed to get funding, got funding for myself. And I can speak so confidently about it, is because I've truly, I've never met another human being who has gotten more funding than myself, right? So I actually know what I'm talking about. So I'd say really, really get educated on all of that.

10:11And then after you're educated, then let's actually start the business side. Mm. Yeah, and to be clear, you mentioned on the last episode, but you've gotten like 1.7 million. I've got 1.7 million dollars of business funding at 0% and I've never paid a dollar of interest or provided a tax turn. How long did that take? To a couple of years. And again, I'm not, I'm not here on relics, like expectations didn't happen over a weekend, a, you know, rainy weekend, it did a bunch of applications. No, I, you know, one, I got the funding with a lot of these banks. Let's call it the initial round of 250, then I strengthen my relationships. I got credit limit increases. I got approvals from other products of that bank has because I paid them back on the first round, right? A lot of funding is, you know, building your relationships with these banks. Mm. Yeah, how many relationships do you guys have? I mean, for our clients, I mean, all major banks that are lending, you know, again, like I said, with our company, we have two right now, relationship manager managers, where their full job is just, you know, whining and dining, relationship managers

11:11and all these major banks, so then we can send them files. But these relationships managers are happy to work with their clients because they know they've already gone to the Let's Get Funded, you know, screening, who already know that they're not nefarious. They're gonna, you know, they have a good credit score, all those things that can get you denied. So they know that they're getting, you know, hand delivered a, a fundable file. Yeah, because I don't want to waste time with just spam. Yeah, exactly. Yeah. So you, I mean, obviously you're doing that for yourself. Right. And we just talked about what the process is for somebody who wants to come in. But I guess like, if I'm somebody who just wants to get started in this, like, how am I gonna go get clients? Run ads. We do that, you know, with you. Again, we have the proprietary technology where we actually install my AI chatbot into your DM. So I am, I am in your DMs closing the deals for you, right? Which, which again, when you're starting that completely eliminates, you know, the need for a salesperson, right? Like if you look at any business really advertising,

12:13let's use a restaurant model. I use use that as a model red lobster. The CEO of red lobster, he's been going around the last year on podcasts like this, you know, making people wear like, hey, we're open for business, right? Setting is getting them to trust you, right? Hawk to a haily well, you know, everyone, I'll have to know who she is, but she's not a billionaire because she does have any trust, no one trusts her, right? So advertising, setting, getting people ready to buy, closing, you know, getting them over the finish line, and fulfillment, actually making sure you're providing what they're, what they're paying for. So with a restaurant advertising, you have the CEO of red lobster, hey, come in the red lobster, the setting, those are the views online, what the restaurant looks like. You know, when you walk in, you know, visual, you see a bunch of, you know, lobsters are like, oh, I'm buying lobster, right? You sit down, they give you something nice and salty. So you're like, you know, please, you know, let me get sold, waiter comes up, hey, do you want this? Do you want that upsell, upsell? And then, and then you have the fulfillment, which is the chef in the back or the bartender. And the thing is that that's a normal business and all those things have to, you know,

13:13grow at the same unison, right? And if, if they don't, it's something called the law of constraints. You could have, you know, the best YouTube of all time, but if you've no sales, guys, no fulfillment, you're not going to make very much money. So essentially, if people are, all right, I don't, no one knows who, you know, I exist. We'll show you how to run ads. We'll install our team into your, into your company and run ads for you. And then in addition, we will show you sort of how to scale your Instagram, scale your Facebook and then get Google reviews from your customers so you can build trust with your customers. So I'll put a deal like this. We have in the, in the finance category on school, there's 20 people, you know, top, top 20 or whatever. There's, there's four people in the top 20 that are in credit and funding. And I'm responsible for every single one, right? So there's two people that are actually going to win the school games, this core that are working directly with us using our chatbot. And then I'm on there twice. I have two different communities in the top 20. And so what are your two different communities that you've got on there? I have a community that's, let's get funded pro and then let's get funded inner circle,

14:13one's 97, one's 63. The only difference is, one's a little bit more expensive but they don't get access to the live calls. Got it. And I usually do that as a pet project. I'm like, yo, I'm going to start a community from zero to see if I can do this. And we got it to $40,000 in recurring revenue in about four months. Mm. So I guess somebody listening to this, right? I mean, you're simplifying it and just saying, hey, we'll run the ads for you. We'll teach you how to run ads. You know, we'll put our chatbot. And I mean, it sounds honestly too good to be true. Yeah. For most people and it's like, so what's the catch? I want to address the first part of that question because a lot of people, they learn from people who've never done it before, right? And my whole thing is, I was telling Franco, I was talking about Lawrence Taylor. Obviously, he has no idea. Lawrence Taylor says, one of the most legendary NFL players, there's a story about him. He's like, yeah, like we're going to crush the, he was talking to Phil Sims, the quarterback. He's like, yeah, we're going to crush the blue team. We're going to crush the green team.

15:15And Phil's like, do you not know the names of these teams? He's like, no, I don't. This guy, Lawrence Taylor, one of the most legendary NFL linebackers of all time, no extra information. Like that's what we're doing. It's like, we're not giving you all this extra information that you don't need. We're giving you the exact things that you need in your business to help you grow and scale. So I guess the catch is, it's not done for you. You have to learn. You have to learn the information, right? And if you don't apply yourself, you're not going to be successful. It's like, all the resources are there. There's an extremely strong correlation between the people that just very simply, man, show up to the calls every single day and the amount of money they make. It's like, if you just show up to the calls every single day, so what work do they have to do that? I mean, if you're talking about, hey, we're going to run ads for you and we got this chat thing. Like, what do they actually do that? What they have to do, Ryan, is they have to show up once a week on their school community and be an expert on what they're actually selling, right? So when I was a question about the credit, they needed it be able to answer that question, right? But in addition, we'll also supply their team

16:17in terms of their actual company. If they need a dispute or for inquiries, or they need someone to help with credit repair, we already have that company, so we're vertically integrated. So I guess the answer to your question is, they actually have to, I don't even want to say, put it in the work, because where I come from, I'm from upstate New York, I remember, unlike the grossest, raniest days, my dad would be like, yeah, but if you don't go to college, you're going to end up like those guys, like shoveling ditches, but it's not really work to me personally, because I love it, but you have to be knowledgeable in what you're selling. You have to show up once a week. But what about for helping them get funded and all that stuff? They got to do that? Yeah, to start, you can do that. Like again, we are, people want to partner with us all the time to get funding, right? I'm like, yo, I'd rather teach you how to do it and you could do it yourself, because like for example, someone could come to me with a 770 credit score, but they're not going to tell me they just had credit repair and didn't pay back Amax and Chase, it's just not in their credit report. So when I go get them to get them funding and they get denied, like you said with Chase, for example,

17:18you're like, what the heck? I have a 770 credit score. There's so many other factors that we don't know about that aren't on a credit score. So I'd rather show people how to do it than them actually doing themselves. Yeah, so I guess what I'm getting at is, if they buy this thing, they start this business, you know, all you're saying is, you'll give them the ads, the managers, you know, all this stuff, they got to show up and learn how to speak on their Zoom call. Like how do they make money? So they would make money through, so again, like how people start in different spots. It's not a one size fits all. Like for example, we have a guy that came to us that already has a school community and like, all right, you're already in motion there. Let's teach you, you know, how to get sales on funding. So where I like to start with people, I like to get them, you're going with their MRR. I like to get them to $15,000 to $20,000 a monthly recurring revenue, they get paid through school, they got paid through credit monitoring. We use Scorsial.com for credit monitoring, we get paid through school, you know, directly through school. And the cool thing with credit repair is that technically,

18:19then there's a lot of you can't charge money up front. But when you're charging through school, they're technically getting access to your intellectual property and the credit repair is free. So essentially they get paid through school and they get paid through credit monitoring. After they get to, how much can they make on that? Like what, what's the typical school? I'm just gonna get paid for credit monitoring all these things. So typical school you charge between 50 and $50, $200 a month, I charge 97 because I'm like sort of a trusted, you know, people know who I am. And then credit monitoring, you could set your own price, you know? Like you could charge anywhere from $19,000, but you get paid less to all the way, we've charged 97. We're like, all right, that was a little crazy. That was too much. So yeah, we charged $47,000 again, it is- What's the margin on it for somebody to try that? I guess 65% of, but again, because I'm, you know, one of the largest, you know, users of the thing, I get a better- They're real deal. And I can show you the numbers. A lot of opportunities are pitched as passive and to be clear, this is not a passive investment. You have to build a team, you have to speak with your,

19:20you're the boss, you know, you have to pay people on the way over here, you know, for African-Can-Talya, I just paid what was it? $50,000 in payroll? Like you, you know, you have to pay people. But you know this man, I tell people the film ads and they takes them three weeks to film an ad. So you always do is boom, go right here. Like I don't know if you realize this, but I didn't realize it was a skill to be able to talk like this. I didn't realize I was a skill until I, you know, until a couple years ago, I met other people and I would ask them to film an ad or do you want to talk to us? Oh, I can't do that. I'm like, why not? No, I do it. Just like the rip. Someone cares about you. Yeah. So you're gonna try and get them to basically sign up people to their school and credit monitor, like that stage one. Yes, stage one to get you MRR. So it's like, all right, you're basically- So they're gonna run ads to sell that? That's what the chatbot's selling. Yeah, so they, so you would run ads, essentially you'd run DM ads, okay? And then they run DM ads to their Instagram. And it does help if you have a little bit of emotion if you have a following, you know, again, just because it just builds trust, that helps

20:22because as you know, ads, retargets, people who, you know, have already been to your page before. So they run DM ads and then after they run the DM ads are, and I'll show you our chatbot takes over the conversation. And so they're closing the DMs, okay? So they pay the $97. They're the chats trying to get them to buy the $97. Mm-hmm. Yeah, yeah, yeah. In the same way we do it, you know, like I said, we do between, like I said, between 20 and 25 deals a day just in my DMs. On the school. On the school, yeah. So you're running DM ads like, hey, if you wanna learn how to get 0% funding. Yeah, and all the things we provide, yeah, if you wanna get funding, if you wanna fix your credit, if you want, you know, access to me, if you want to like access to a variety of different packages. But yeah, and how that helps people is they don't have to train a sales guy. They don't have to pay a compensation for sales guy. It's just a DM in their bot, closing deals and autopilot. Like, you know, and that's the opportunity I was talking about of AI in school. It's like we're an innovator of those two things, you know,

21:23and truthfully, Ryan, in three or four years, everyone's gonna have AI towards caught up because people don't realize they're, like you see the AI, there's a bot. This is not that. Like people, like it will send us a voice note and then we transcribe the voice known the AI bot response. And in three or four years, everyone will have a low ticket offer, really, really optimize. Everyone will have an optimized chat bot. But for the next two to three years, it is an incredible window to make it a scene of amount of money and help a lot of people. Hey, real quick, I'm looking for one company to partner with this month and run their entire marketing and sales department. That means we're gonna run their ads, build their funnels, manage their CRM, hire and train their sales team and manage them and just handle all of the front end revenue for this business. All you would have to do is just manage fulfillment and serve your clients well. And for doing this, we're not gonna do any kind of equity. It is just gonna be a profit, share agreement. So if any of that sounds interesting to you, go to pennatapartners.com right now. You can apply today.

22:24We're only taking on one company. And so if you think your company's a fit, make sure you apply today. You've got to be doing at least $50,000 a month in revenue in order for us to even look at it. So go to pennatapartners.com today. So is the goal with the low ticket to just cover ad spend or is their profit? Like what kind of row as would they get? This is gonna sound crazy, but right now, I'll anchor it with this. Right now on our direct call funnel, we're getting between five and six X row as and on our DM funnel, which truthfully we're only spending about $500 a day, $15,000 a month, we're getting between 20 and 25 X row as. On the front end or overall? Overall, which went and what the overall is, just to save the super clear numbers for you and your listeners, is we get about a $3 cost per lead, about a $25 cost to acquire the customer, okay? And about a $350 in lifetime value, which is typically about four months in the school community, about four months with credit monitoring.

23:25Yeah, so just to be clear, those are a lot of numbers, especially for people who are just starting a business. So it's costing you $3. That's why I'm trying to dumb this down. Yeah, because one thing, because you've been just in a done for you service business for a long time. So now when you get into the education business, you realize people don't know anything. I'm learning. So I'm simplifying it for the audience. It costs $3 to get a DM. $3 for someone at DMU, yeah? Then it costs basically one in eight DMs are gonna convert to buy your credit monitoring or your school community or whatever. It's always school then credit monitoring next. And again, it's like, I don't expect a human being to respond to every single $3 cost per lead. Yeah, but the beautiful thing here is, you'll see a line of the longer they have the chat button, the more deals they close, because the AI will follow with someone, we close deals all the time. We had a guy that checked out, he's been talking to a chat bot for a $63 purchase

24:26since January. Yeah. He checked out today. He's like, I'm finally gonna buy the $63 thing after months of having a... No, he's like, I just got a paycheck. I'm like, all right, let's ride. And we were moving to repo for this guy. It's crazy. I'm just excited about this stuff. Is that cost per lead two to three bucks? And... But that's what you're following. There's probably won't be the same. No, it's actually the same. Just to be real, we have a lot of female users. And I always tell them, it's like, go, we're a turtle neck, we're a sweatshirt. Because there's crazy guys out there. It's like, and then the boyfriends love my chat bot, because they think they're talking to our chat. They think they're talking to these beautiful girls, but it's really just the chat bot. And they're checking them out. They're closing. But anyway, so yeah, I found it's cheaper for some of our users. They're anywhere from two to three dollars, and we're between three and four. But again, it doesn't matter the cost per lead if they don't convert. It could be just guys looking for love or whatever. So it's between three and four costs to acquire

25:29about $25 lifetime value about $300. Right. And that first initial sale though, they get profitable because it costs 25 and your school community's 50, your head. Correct. Got it. And then from there, they can get credit monitoring. Yeah, well, they will need a way to fix their credit, or only to check their credit. So they'll sign up for credit monitoring. How does that happen in the process? After they join, they get an automatic link. Hey, thank you for signing it up. Please on board. And they on board with a member of their team. So they'll be in charge of onboarding starting out because they're not gonna go hire all the staff. Yeah, to start, I suggest, hey, like you need to know what's going on with your business. You should be on board with people. Yeah. So they're gonna on board them. They'll be like, welcome to the community. Glad you signed up. You can sign up for credit monitoring. Right. Why do they need credit monitoring? So we can monitor their credit. I get that. Like, what's the sale?

26:29Hey, I need, you're like, Ryan need credit monitoring. I'm like, why? Yeah, sure. So, okay, you're a guy in my DMs, right? You just checked out. You get a million dollars of identity theft insurance. So you're about to hand over some pretty serious documents. If anything happens, you're protected over up to a million bucks. We actually have access to your file, to actually file out these disputes. We can't do it through experience. We can't do it through credit karma. Because again, with the credit monitoring, we need a way to identify all the inaccuracies in your credit report to dispute these negative items. Okay, so we do that. Now, where's the 350 lifetime value coming from? Is it just that low ticket or is it all the upsells of different things people can buy? Just a low ticket. Because they're in there for three and a half months. Typically, some people, to be real, will turn in a month, you know, whatever the card, but some people will have, especially the credit monitoring for three years. Right. That's how I've gotten to, you know, I think them roughly right now is $75,000 a month in credit monitoring. A million dollars a year for people

27:30that have just used my affiliate link. For credit monitoring. Yeah, got it. So what about, you know, the other stuff that you do in your business, where you help them actually get the credit? Yeah, so after, because that's the majority of people run, I think it's like 65% of people have negative items on the credit report. So that's basically the credit repair offer. Yeah, that's the largest tam, total dressable market is that. So I'm like, yo, let's start there. That's the lowest cost per lead, easiest to convert. Let's start running ads. Like you got jacked up credit. Come to us. Correct. Okay, correct. We're running ourselves, and then we're also running it for everyone in our program. So one boom, and again, like I always say this, it's like we are quite literally the number one credit and funding community of all time in revenue. And it's not even close. So it's like, yo, just use our exact frameworks to what we're doing, the price points, the onboarding, the down sales, the up sales. So, okay, we fixed their credit. Then again, especially if you've served this person, you've gotten them results, they want to buy something else. Like, all right, what else you got? All right, let's get you funding, you know? And you don't only have to collect another fee because they've already, they've paid you $400 or $500.

28:33You're go, I already have all the documents. Let's just go start to fund your file, see what we can do. And again, if I don't get you approved, you don't have to pay us. Yeah. And then so then, you know, us and our students, again, we'll collect a fee on what we're able to fund. And that's a majority of our business, you know, that's 30, 40% of it. And every month the MRR does grow. But essentially, yeah, it's like phase one, let's get you to MRR, let's get you out of that. Yeah, you're essentially, it's like, you're just trying to stay afloat. It's like, yo, let's get you to MRR. So like psychologically, you can actually make bigger decisions. Like I can invest to come, you know, and talk to you and take flights and do all this stuff. I can invest in hiring more employees. I can have a longer time horizon, because I know a quarter million is hitting my bank account every month. Let's do that with a smaller scale. So many entrepreneurs, you know, they just need to get to that $10,000 a month level and they're good. Right. So it's like, let's just do that. And then everything else is just bonus. Hmm. So if they start selling the more high ticket thing where they're getting them funded,

29:34what do they make money on? How does it work? So they just charge a percentage on the back end. That's typical percent. Anywhere between seven to 10%. Okay. And it's all 0% on the business side. Yeah. So if they help them get $100,000, they make $7,000 grant. Yeah. Yeah. Why not just focus on that? Like, you know, I mean, again, like we do, like why do I not personally? Or why? Well, no, I'm just saying for these people, right? Okay. Let's do that. So a cost per lead for that person is to, again, with our math, with my face and everything is, cost per lead is roughly, I'll give you the exact math, is roughly $35 cost per lead, about $60 cost per book to call. So you do it and you're talking now, hey, the ad is, you want to get 0% funding? Yeah. Yep. Yeah. $35 cost per lead, $60 cost for book deployment. $100 from the show up. Yep. Cost to acquire the customer's $350 lifetime value, about $2500.

30:35But with that, you have to spend more to get that first customer. And you got to have good closing on the phone. Yeah, there's more that goes into you. There's more skill. You have to condition your pixel and I like to get wins for people as soon as possible. And I can get someone in my program and they have the AI chatbot. I can share this girl, Vikita, shout out to Ricky. It's like Rick. Her chatbot was turned on and she was experienced. She already had followers, but our chatbot was turned on after she joined a program. The chatbot was turned on in three days. It closed the deal that night. So it's like, whoa, like this works. Okay, I'm gonna do more of this because she was going on a cruise. So we like really like, like, yeah, let's get this stuff on before you are on a boat for six days. Got it. So there's that option. What are the other ways that you make money in the credit business? You can fund people. And again, like to be real, I prefer the low ticket credit because again, a few charge-zone $1,500, $2,000. Credit pair isn't, isn't, it can be unpredictable. So let's say you charge on $1,500, $2,000.

31:35Think about this as someone who misses their payments. This is someone who's not accountable, right? So if you're not, let's say able to get all those items off, they're like, oh, where's my $2,000? You guys aren't doing anything. If you look us up online, we have, like I said, over 500, five-star reviews because we do it very, very inexpensively. So when we do get results, they're like, damn, this is a sort of a thing. Yeah. This actually worked. This is pretty cool. And then they want to buy something else for me. I'd say the goal is the reoccurring is cool, but again, there's so many other things that you could sell them. Maybe they need an authorized user. Maybe they just need a business mentor. Maybe they want to buy LGF gold. Maybe they want, they need a mortgage broker. It's like, okay, they've spent money with you. They're in your ecosystem. Now there's something else that you can do that. But to answer your original question, why don't we just focus on the funding? Is because the likelihood of them having success just based on the financials, we'll take a little bit more money and is less likely. So I'd rather get them that first win first. And then do that later. I mean, what's the expected amount of money

32:37that you're trying to get people to make in with this? We have two people right now, and this is crazy. They joined me 12 weeks ago. And I have the Zoom Recording of me creating their Zoom account, is creating their school accounts with them. They will both win the school games this year. This quarter, one is doing roughly $60,000 MRR. And one is doing, I think $50,000 MRR. I'll show you the screen. So I'll show you how to shout in, sititria. So they got in 12 or 13 weeks. They both won the school games. And I mean, both are making over half a million dollars in annual recurring revenue. But like to set the bar lower, I don't want to promise that. That is insane. Those are my first two people, and LGF gold. There's two customers. Had that type of success. So I just like to, yo, let's get you to 15,000 to $10,000 to $15,000 in MRR to start. Because again, that fixes so many problems for people. Like that first, just like 10 to 15, it's like, okay, I can pay down my credit cards. I can pay my staff.

33:38I can pay my mortgage on time. Let's just start there. And so these people are originally, well, I guess these people who we're talking about now are joining because they want to start a business. And you're giving them a different business vehicle than all the other ones. Oh, these people, all the, I'd say it's a blend. I'd say about 50% are already in credit and funding and want to grow and scale. Because again, you said maybe we are the number one credit and funding company. And then the other half is, they're new, they're brand new. And they just, they just see this as an opportunity. They like credit, they like funding, they want to get involved. Because like, I'll never forget when I got into credit and funding, I was a real estate agent, real estate developer for years. For the way I said, for all my 20s. And I'm like, yo, I help you get access to money. Like that, like the first week, so I want to invite me to dinner. I'm like, no, I'm not invited to dinner. I'm like, I have like high status. I like this. Like if you're like the, if you're the money guy, you get invited everywhere, you just treat it differently. Yeah. So a lot of people like from like a status perspective, I don't think about like that. I don't own a car, don't own a watch,

34:38but I don't know. I just like to help people. So the people that are interested in that, where do they go? In what, Johnny L.J. F. Gold? Yeah. We'll probably provide like a link below. They can start with a $97 program just to get educated and at least, if they join from, from, I'll link it to you. So I'm like, all right, this person came from Ryan Pineda. All of my team get in touch with them and just see what they want. Yeah. Okay. Yeah, we'll link to that down below. But like, you know, if somebody didn't see the first episode, remind me, how did you even get in this business? Like what were you doing before? Yeah. So before getting into credit and funding, I for pretty much all my 20s. Again, just to catch people off the speed. So I moved to New York City when I was 19 years old from upstate New York. And you think, oh, New York, it's all like the city, but it's like, put it to like this. The first day of hunting season in my town, school was canceled. It was like a bunch of red necks or whatever. I don't even know if I can put it quickly. That's politically okay. Oh, we don't care. Yeah, I know you don't.

35:38I just thought about that. Like a red skin's red necks, shoot. But yeah, so very, very, you know, grew up on a farm move the New York City when I was 19 years old, did real estate, you know, move the New York City with $500 in a duffel bag, did real estate for a number of years. COVID happens. I get into real estate development, start buying a bunch of real estate, realize money is everywhere in my pocket. Learn how to get access to it. You get everywhere about my pocket. Yeah, everywhere, but about my pocket. You know, you're paying the title company, you're paying the fixes, all that stuff, paying for cabinets. I learned how to get access to more capital. And like again, like Mark Cuban says, if you want to make a lot of money, just read the topic and the most boring thing, read the manual, the most boring thing, right? And I did that with funding and credit, learned myself, and then a lot more people were contacting me for that service than they were for my real estate services. And have owned Let's Get Funded for over three years now. And we recently launched Let's Get Funded, you know, in the last couple months, and have over 60 people that we help grow and scale their own. The goal of the credit. Let's get funded goal. Let's get funded goal, yeah, exactly. I do call it a goal. I needed a name, I don't know.

36:39Yeah, like looking back, like it's never always gonna be perfect. Like you always know like, you know, like, I've changed many product names over there. Yeah, I think a lot of my days spent, okay, how will this work with the rest of my funnel? How will this work with the down cell up cell? Like my 97 is inner circle, but my high ticket is gold. Like I think in a perfect world, I would have switched those. Yes. But whatever, the brand speaks for itself. People know where to find us, people know who we are. Right. So why didn't you stay in real estate? What made you want to get into credit? I mean, man, so many reasons, but like, I think about it like this, man, like, okay, if you want to raise the value of your property, you raise the rent, you know, let's say you're in a developing area, maybe you raise the rent at a single mom, you know, oh, my rose date's more valuable, but this single mom can't pay for rent anymore, where you flip it, it's like, oh, that's same single mom, I can help her get access to capital, help her, you know, grow a side venture, help her grow a salon. I'm thinking of this one single mom in particular.

37:39I'd much rather do that, you know, yeah, I much rather help than be, a lot of times real estate, it's not always like this, but it feels, you know, you're sort of taking, it's like, you know, when you are collecting rent, it's like pulling teeth a lot of times, like I had a guy one time pay me, he didn't have any money, and he's like, yo, I have C shells, I'm like, okay, I'll take the hat I guess, and you know, with credit, it's like, hey, I got you $100,000 of money, you didn't even realize you can get, and you're telling me that you'll pay me on the money I got you, yeah, sign me up for that. Yeah, it's not a hard sell, because you're getting them the money to pay you. Yeah, exactly. I've always thought about the irony of, you know, because I've had credit guys on before, and every time, you know, they tell me about the business, I'm like, I should be in that business, it's freaking easy, like, it's not easy, but once you're running, I mean, it's absolutely dynamite, yeah. Yeah, because, you know, when we sell things, it's always there's some kind of financial objection,

38:41you know, because they don't have the money. Put me in coach. Yeah. I'll be in touch with our affiliate manager, and I'd tell you the issue with a lot of these credit guys is, again, it's make money, invest your business, they make money, buy a car, buy a watch, you know, like, I don't know if you call it that, I don't own a car, I don't own a watch, I'm not, I'm literally not interested. I think if you gave me a Lambo for free, I would not want it, because you have to upkeep with it, I'd be thinking about it. So I got rather just take that money and reinvest and just hire dope people and continue to grow in school. I can probably say, I think I have three or four people at my organization that make more than a quarter million dollars a year, because again, there's three people at your company, you know this, there's donkeys, you know, which are really annoying, they just kind of puts around, they don't produce anything. There's camels that can stick to an SOP kind of, but then they'll veer off, but they're good for a long distance, and there's stallions, absolute beasts, guys, you're like, this is my company, they sort of run off, and they make a bunch of money for you, and they make a bunch of money for themselves. Those guys are really expensive, right?

39:41So I think why we've had so much success and why we continue to excel is I continue to reinvest in my company. So many, again, like so many people in gold, they're like, oh yeah, mine please stink. I'm like, okay, how many people do you interview? One, it's my cousin. It's okay. We spoke to 50 before we hired one guy. We have, what friend of two or three people, they're full-time jobbers, interviewers. Hey, more interviews equals more talent. So a lot of these are the credit, fun of guys, they're great, whatever, but I think I'm really blown away by the inability to have delayed gratification. You know, it's okay, you ask your kids, you ask your kids when you go home, do you want one marshmallow now or do you want two marshmallows in 30 minutes? That's the best indicator of success. You know, I'm gonna ask them that today. Do it, do it. We're like, guys, what do you think? Do it independently too, so they can't feed off of each other. I know. I want you to do that and remember it. And just in 20 years, just see how I worked out. Yeah. I know my daughter just because I'll play those games with her

40:43because I'll be like, well, guess you're not gonna get an ice cream tonight if you don't do this hard thing right now. Right, and she'll go do the hard thing. Yeah. But I've never asked her, hey, do you want an ice cream? Like, hey, you could have an ice cream now, like one or you can have two later. Yeah. I think she would pick the two. What, maybe. Well, one thing you would also try psychologically is also like just like positive labeling. Like one thing I always talk about, your pinnoy, whatever, your, from the Philippines. So many people I work with, I think it's an ego thing. They like, I wouldn't call you a VA. You know? Yeah. Like, so many of my people they call their employees, their virtual assistants, their virtual talent, they call them virtual assistants, VA. It makes them feel good, right? But like, that's a negative trait you'd say. You know, if you're like, oh, you know, you're a strong Ryan, help me with the groceries, you're like, yeah, I am strong. You know, maybe try with your kid. Hey, you know, you're, you know, smart. Help me with this math problem. You know, someone a VA. I thought Franco was a VA, but he's sitting here right in front of me.

41:43He's real. Exactly, exactly. I thought he was just a Zoom character. I hear you. He sits in a chair and he drinks water and everything. Yeah, that's pretty crazy. Yeah. He's, um, yeah, he's our, you know what? He is on a computer right now, like a VA would be. He just can't stay away from this computer. Yeah, it's true. It is, it is wild. The first time we met, like wow, bro, I can actually like feel you, that's crazy. But yeah, like again, like, I don't want to put Franco's business out there, but like when we met, he was making, again, like the story of this guy's incredible. He was making, I always get emotional thing about this. He was making a one point less than a dollar an hour working in the Philippines at McDonald's. And when we met, actually we met three years ago, he was working with my body. We've really worked together for two years. He was like, yeah, man, I want to come to America. Like, oh, okay. That's pretty lofty, but again, it's important as an employer to know what the goals of your employees are. Right. You know, like a lot of guys I know they never ask. It's like, dude, what's your goal? He's like, I want to make it to America. Like, oh, that's a long road, bro. And at the time, you know, he was super elite at the time. So he's making that nine, ten dollar an hour.

42:44Yep. You know, he's one of those guys that's making, you know, doing extremely, extremely well. I don't think he wants to put his numbers out there, but I could have easily been like- It's the richest VA ever. Yeah. Yeah. Yeah. VA, or I can be like, go, this guy's super talented. This guy's at G, like super dialed in SOPs. He, A-Aven, here's how we could grow. I could have stuck him at that ten dollars an hour, or he would have been like, hey, man, it's a meritocracy, the more value you provide, we can make that America trip happen. As you can see, he's sitting right there, and this is the second time over here. Yeah. So I guess the message there, which is, you know, treat your employees with respect. Yeah. And he gets to hang out with his favorite Filipino. Yeah, probably. There we go. The first part about making a lot of money is that you have to pay a lot of taxes on it. This is exactly why I've partnered with TaylorTax strategy. You may have heard me talk about all these different types of strategies like cost segregation, and depreciation, and lots of other things, but the reality is there are so many other strategies right now that you can be taking advantage of. The team will audit your situation this year,

43:46and also previous years to see if you're entitled to tax savings that you did not take advantage of. So if that sounds good to you, go to Taylor-tax.com today. Somebody mentioned that to me the other day. They're like, you know, you're probably like the biggest Filipino guy in the space. And I was like, yeah, I don't know of any others. I think you are, bro. I mean, like, no one, also nobody shows love like a Filipino man. Like the fandom there. Yeah. Like I have a couple very, very viral Filipino videos, and I was walking around Eastwood with Franco. It's a neighborhood he lives in. And like two or three girls walked up to me and I was like, oh, I saw you from that video. You're that you're that bug guy. I'm like, that's insane. Just some random white guy. Yeah, yeah. Well, I'm pretty noticeable over there, but yeah, yeah, yeah. Franco, how is the Philippines with just following other Filipinos in the US? Yeah. Like Jordan Clarkson, like it's huge, bro. It's huge. You know the Harper.

44:46Yeah. But I would agree that you're the first, you're at the top right now in the embossed space. If you bond is not a filipino, the old ones of Filipino. Yeah. Oh, he does love Filipinos. I see that yeah, his cuts are funny about Filipinos. Dude, you have to be careful. If this clip comes out, you will have so many Filipinos followers. Like my Instagram for like two years is like based in the Philippines. And I'm like, I can't sell you guys anything. There's nothing for me to sell you guys. Oh, that's funny. I probably will have like 200 inquiries a day of like a boss, boss, boss. I'm like, I don't have a job for you right now. Yeah. But you can grow big enough too. I'm trying, man. You can help get all these people in the gold program. You know, a lot of the... The real thing with a lot of Filipinos is that a lot of them are starting to join back to the funding side. And again, there's another thing we teach in LGF Gold is I-10. You know, is they're all looking in the Philippines. You're walking around Quizon City.

45:46The tallest building there is in Eastwood. And the tallest building there is the American Express Tower. I was walking around with Franco. I'm like, go, what's American Express doing over there? And no, it's not just a call center. Like they actually have... He was like, dude, we have credit cards over here. What are you talking about? So essentially, we're helping a lot of Filipinos get their I-10, individual tax identification number, without ever stepping foot in America. We're able to build out their American credit so they can access the American credit system. They can get $50,000 in business funding. They can travel for free. They can start to, you know, maybe get some money to buy an American business. And like that makes their citizenship here. It's a lot easier. Wait, wait, wait. So Filipinos and whoever can get American credit through an I-10? Yeah. How does that work? So essentially, in the same way that, you know, you build out your credit through a social, you can build out your credit through an I-10. They supply for one and they get it. It takes some time. It takes like a month or two to actually get the documentation. But after you have that number, you build it out. You know, Franco has a... He ought to be a citizen. No.

46:47Franco has a secured credit card through an I-10. He is a Bank of America account through an I-10 account. And we're building out his credit score. He's now flying for free because he's now starting to get credit card points. And it's a big thing for a lot of Canadians, a lot of people in Latin America, where they actually have businesses in America. And they're spending a lot of money on Facebook ads, okay? And I'll give you an example of visual representation. That's a little trivia, okay? So, okay. These are two different cards, okay? Yeah. One card was formed internationally. One card was formed in the United States. Everything else is the exact same. We're going to go Canada. This was formed in Canada. Just north of the border. This is born in the United States. The same exact American Express card, okay? On this card, the Canadian card, you get a hundred thousand points, you know, like credit card points, okay? In Canada. Everything is the same. Same Mx, same spend, same thing you purchased. The only thing different is that this was formed in America through an I-10, okay?

47:48You got a hundred thousand for this card. Guess how many credit card points you get for this card? No idea. Guess. I don't know. 50,000? More. 150,000. More. 500,000. A million. You get 800,000 for a card formed in the United States. So if you're Canadian, we help you form your I-10 and start getting access to American credit. Now you're asking, okay, why does a Canadian only get 100,000 points? But for, and the United States, you get 800,000 points. And simply a reward system is that in Canada, they didn't even plan on getting 100,000 points. They're, oh, cool, 100,000 points, no problem. But in America, where money, consumer monsters, we need to be pushed more to get points. So the rate here is just more credit card points. So like our Canadians were helping them tap into like minimum $40,000 to $50,000 a year in ad spend or sorry, $40,000 to $50,000 a year in rewards that they weren't getting. Just because they're doing it in America. That's the only reason. Just because they're doing it through an I-10 and not there. Because they have American Express in Canada, right?

48:50They just, it's not formed through an I-10. So they're under the Canadian American Express. So let's move that to the United States American Express. And if somebody's watching this, they're like, I don't want to start wanting these businesses, but I want that. You can do that. You can do that because again, one of the biggest questions we get is, is a tax liability created? It is not, because unless you're making money here, there's no taxes. You're just getting an I-10. Yeah, just that. You don't pay taxes on refinance? No, no, it's just debt. So if somebody wants to get funded, they're not wanting to start this funding business. Right. Where do they go? They go to Let's Get Funded.com. Okay. They go to our school community. They can check out our five-star reviews on over five-and-five-star reviews on Google, Instagram, B-O-I. My name's Evan Rugen. There's only one other in the world. But yeah, we're very reachable. Okay. Yeah, we'll link to all that down below. But yeah, that's fast. What do you do with all the credit card points? Do you do all the hacking stuff? No, I don't care about that stuff, bro.

49:50There's people. My thought, dude. Yeah. They're like, bro, you must have so many points. I'm like, I do. I know. And I'm like, I just redeem it. Like, I just don't care. I don't even stop them. I can see like the glow in their eyes. Some of these guys are like, bro, you can take a shower on the plane. I'm like, I don't care. Like, follow sleep. So the points, I'm not a big points guy, but you know what? We hired a points guy. This guy, shout the Kyle Napies, my head of funding. He loves credit card points. He loves taking the shower and finding out Abu Dhabi for free. It's like, I'll pay for it, you know, whatever. But yeah, no, I'm not a big points guy. Yeah, it's just not worth all the. I would just rather, my thing is, a go, you get access to $100,000 at 0% without paying a dollar of interest. Just go make money with it. Yeah, exactly. That's what I'm interested in. So the goal is get these guys funded so they can start a credit business. Yeah, essentially. Yeah, or if they already have the money, you just pay for it. Yeah, and start a business. Yeah, exactly. But they should still go through it so they learn the process. I would say so. Yeah, yeah, yeah. Yeah. And we'd like to, again, to go back, we'd like,

50:51we'd like to start with the MRR because it's the least amount of moving parts. It's like the advertising setting, closing fulfillment, for example, when you start, you're doing all of it, right? Yeah. So we're eliminating advertising. We're eliminating selling. You just have to do the setting and the fulfillment and the setting, all you need to do. No, we're really, you really just have to do the fulfillment and we will staff that team for you. Because again, when I'm starting, you know, and this is two years ago, pre-AI, advertising, I'm posting organic content, setting, I'm, you know, maybe I've followed them, I'm messaging them, closing, I'm jumping on a call with them, and then onboarding on the same guy, and then fulfillment, I'm the guy doing the application. Yeah, I do it all. Yeah, I do it all. And like my first step is like, you know, and again, shout out to Kyle Nabb is, I'm like, okay, I understand these four things that can bear bell, I need to replace myself in one of these. So I replaced myself with fulfillment. So I'm just doing advertising, setting, closing. Yeah. And he was doing the onboarding the fulfillment. And then I'm like, okay, spending 10 hours and sales calls, let me get off the sales calls. So I can focus on advertising and setting. All right, let me get our funnel, super solid.

51:51Let me build the website. All right, we have trust now. Now we just focus on advertising and marketing. So what am I doing right now? You know, I'm focusing on the one thing I have to do. Yeah. One thing I really have to do now is, you know, run webinars, continue to add value, continue to be a thought leader. And again, my breakdown is always marketing is, you know, asking the person out, branding is the person saying yes. So we already have the brand and we already have the aura. I actually have the focus on the marketing and continue to grow and scale that side. And that's what we help people do at LGF Gold. So what's your plan just overall with the business? I mean, it's grown really fast in just three years. Yeah. You know, you guys are gonna pass, you know, eight figures in revenue and, you know, I'll be getting that 10 million award at the funnel hacking, yeah, or click funnels or whatever. Yeah. Yeah. I mean, honestly, man, I don't feel honest saying, you know, my goal is super far in the future. People like, I have vision, but I have realistic vision. You know, it's like, I can't, I'm not, like to say, oh, I want to make the $300 million a year.

52:53It's like, that's so far in the future. Right now, our goal is to get the $10 million, which I think we will do. And, you know, if you're watching this, you'd go, I've had five, six, seven failures. That's your, that's your, you know, your come-up story. It's like, when you find that business that actually works, you can pedal to the metal. You're like, all right, I've been in so many of the businesses that have failed that I found this one thing that's actually working. Like, let me push as hard as even the possible. So, that's like, I feel about like real estate to nail. Exactly. Yeah, exactly. Like real estate is great. Like, get, you know, get rich slowly. I'm like, yeah, and this isn't get rich quick either, but get rich accelerated, I would say. It's like, it's like, faster. Yeah, the bell curve, it's like, I'm an integrator of these two things. It's like, you know, we're applying those things into other people's businesses, and that's why we've been able to excel past everyone. But, again, answer your question. It's like, I'm simply, I just want to make hay while the sun is shining, carry a large umbrella when it starts raining. Yeah, because what do you say at the beginning of this?

53:54You're like, look, I think we got about like two to three years to really accelerate in the people even in this. Yeah, exactly. And like, again, like we're at quarter mill and M.R.R. Right now, we're adding about $25,000 a month. So do a quick math on that. By next year, we'll call, there'll be some churn. We'll call it half a million dollars in M.R.R. $6 million in year and A.R.R. That's something I can realistically exit to private equity for $20 million. So like, I'll always be good. Yeah. Is that the goal to sell it? At some point, I think realistically, man, it's like, I don't have any children right now. But like, you do both extremely well, I think. I don't want to do that. I would rather, and again, give God your plans, I'll say you're whatever, I think, well, I'm the type of God, rather build a company, sell it, be out and then just focus on being a dad. It's the only thing I'd probably be around too often. You know? But maybe, again, I don't really know, but I think that's sort of where I'm leading.

54:54I'm sort of all in type of God and one thing, right? Have any other credit businesses like that sold? They have not, because they, they, or maybe they have, I don't know, but that's my whole thing is like the more value that something has is how predictable it is. None of these other credit businesses, and being real, they don't have the recurring side of the business. They have one-time payments, which that, who's going to maybe they'll sell for two to three X maybe, but when you have the reoccurring, you have the AI component, and I haven't even gone through our full sort of stack, but we have the credit monitoring side, you know? We have the staffing side, we have the AI side. So there's a lot, a lot, and again, I, I don't wanna be a, you know, master, many, you know, whatever that term is, they do too much, but we really have so many companies built under the umbrella of Let's Get Funded that there is a multiple there, because again, like the recurring side from the credit monitoring, the AI side from the recurring revenue of our LGF Gold members that it actually has value.

55:54Yeah, I would just say having, you know, like M19 or golf, we have a ton of guys who've exited businesses and different things and gotten great multiples, you know, tens of millions or hundreds of millions, I would say, and just talking to private equity about different things, the only problem is going to be on your recurring revenue is the high churn, because in the end, it's then not really recurring. How high is problematic? I mean, anything less than a year. Yeah, yeah, I would say truthfully, like our average shelf life is, you know, like I said, like four or five months, I was just gonna figure out how to have them stay there longer. That's my point. And I think there are ways, like for example, with the credit monitoring side, we're starting to introduce AI where it's giving them a road map of exactly what steps to do to build out your credit score as much as possible, get tech reminders, they get call reminders, hey, pay off your card here, hey, request a limited increase here, so they stay longer with the monitoring side. Yeah, whatever it is, you gotta figure out, like the reason other businesses that have true,

56:57I call it true MRR, because like I've been in this info space a long time. And we've done, you probably, bro, you're no G. Yeah, biggest Filipino. There we go, the biggest Filipino ever, me and Bruno Mars. So, yeah, I mean, dude, we've done, I don't know, 50 million plus in info. And like I've tried to build MRR and everything else over the years and get it valued and other stuff. And the problem always goes back to the churn is just always so high. And if you go to school, the churn's insane with any community. I think I got a churn is 12% monthly. Yeah, and that's high for any PE firm, because they're gonna look at and say, well, in seven months, eight months, they're all gone. And that's your best case scenario. Like, if you look at, why does a type of tax firm, why does a tax firm have so much value? Why does a wealth management firm have so much value? Well, why does an insurance firm have so much value? An insurance firm's renewal rate is like 90% for the year.

57:59So that means their monthly churn is 1%. Years is 12 times. Yeah. What's at our tax firm? I mean, we're less than 5% a month. Yeah. You know, insurance. I don't even do it at the tax firm, just curious, because I think that's sort of a step for me that I'm thinking about. But like, there's somebody says there's the people that file it. There's the people that advise you on this. We do everything. So we do tax strategy, tax filing, and bookkeeping. It's everything that you would ever need. Yeah. But that's why it's sticky. Yeah. Because if we do your books, we file your taxes and we give you strategy. I know that. It's hard to leave your account. Yeah. And it's one of those things where this is the other part too. Like, the art bar with credit is once you help them get credit, you've accomplished the goal. You got them the credit, right? But no, they definitely come back. Because I get it. Those type of people could come back. But in insurance, wealth management, tax, it's guaranteed every year. But they have to at least do it with somebody. Whether, you know, and obviously, hopefully it's you.

59:02But like, even in the golf business, that's why I'm very optimistic about our renewals with golf. Because, you know, if you think about a country club, you know, I don't know how big you are in the golf. But like, I worked at a, I worked at a, a bag room, I guess. Okay. Like in a private club, you know, how long is somebody a member of a private club for? In years, those guys are so old. Bro, 80 years. It passes down, legitimately passes down generation. Yeah. So what's that churn? I mean, do somebody's a member of 20 years? Yeah. So that's the whole point. Do you think is that your end plan is a, a Pineda's country club? Well, I'm just saying like, there's certain industries where churn is low naturally. What is that? Is that, is that, is that, I think, well, right now, you know, we have M19 and, yeah, you know, it's, it's going great. We're about to, our first renewals the end of this year. So we're going to see, and what, what is that? Because I don't know. The, the yearly dues are five grand a year. Okay. Stop. I know.

1:00:02But what is not a lot? Oh, okay. So basically, people can join our golf mastermind. I hate to even call it a mastermind at this point, because it's really like a network. Right. You know, we're in our first full year. We have almost 400 people right now. We'll have probably 600 plus by the end of, you know, 2026, right? And basically what they get is access to the group, which gives them access to go play with members all across the world. So you are in New York. We got members in New York. So if you were a member, you could go play golf right now with all the other New York members at their private clubs and stuff. When you're, you travel a lot. Yeah. You're in Vegas. You're like, bro, who's in Vegas? I'm here in town for a couple of days. Let's go play, connect, have fun. So you get the network. And they're all vetted, highly vetted people. I mean, the average business owners doing 10 million a year, right? So like already that by itself is like a valuable network, right? And it only gets more value, you talked about network effects early. Right. It only gets more valuable when we have 2,000 members, right?

1:01:04Yeah. They get online stuff too. We have experts like our members are the experts. So we just had a member on who his, he had an ERC business. So this is a very familiar business with you guys. They were the biggest in the world. What's his name? Josh, Josh the Glowsky. He sounds familiar. Well, he's the biggest. Oh, he prepped. If he's the biggest, he printed. Oh my God. In four years, they did 1.8 billion. Yeah. So, you know, like I just have our members, because they are literally experts in the world of what they do. I mean, we got guys who do hundreds of millions, billion dollar, like we have crazy high people. And then we have guys doing a million and they're like the most benefited. Yeah. Yeah. Because they're around these people. So anyways, like they get that digitally and then they get access to all of our events, but they pay per event. So unlike a normal mastermind where it's like, oh, you spend 30, 50K a year and you get access to X number of events. We're just like, no, it's only 5 grand a year dues and then pick whatever event you want

1:02:04to go on and you just pay per event. Yeah, fun. And so, you know, each event's like 5, 6,000 bucks. Right. It includes the golf, the food, the drink, the hotel, everything's included. Yeah. And so like, for me, I look at it and I'm like, what's our churn going to be with that high end of a client who's getting? Probably pretty low. Yeah. Yeah. I would have mad. So, especially when you're selling to rich people. They're all rich, right? And like there's multiple ways to get value. So like for me, I think it's going to be very low. We'll see. Come. We're ready to go home. Get home course though. Well, so penita national. What you asked me like, okay, what's the plan? So like that's the digital plan. I can see it already. Sorry, I can see it. Yeah, but then like down the road, right? Yeah. You got thousands of members globally, right because we just expanded into Canada. That's all I was thinking about your IT and I was like, okay, interesting. That would work for a lot of those guys. Yeah, and I just had a guy from Australia on and I'm like, ok, we should be in Australia too. Philippines. Philippines. Oh, there's not a lot of native Philippines, That's the hard part about that.

1:03:05But I bring all that up because I'm just like, I'm listening to your plan. I'm like, just be able to have, man. Well, I would just say that the recurring and info isn't what you think. It's not valued at recurring, because it's not. It's really just a payment plan. Right. That's how anyone's gonna see it. And I say, yeah, I mean, it's great. You know your LTV and you know they're gonna be here for four to six months. It's a payment plan. Right. And insurance company or tax firm, we know this client's gonna be here for the next five years. That's recurring. Yeah. Tax. So just kind of thinking in your mind like, okay, if we're gonna build LGF to whatever we're gonna do, how do we get like real recurring? That's like long term. Yeah, yeah, yeah. No, I love it, man. That was worth the price of admission right there. Yeah. Yeah, bro. Yeah, what else you got? Again, I'm so open for it. To be completely real, it's like we are the biggest credit. Yeah, yeah. And again, you know, ego is the thing and not the big ego guy.

1:04:08Yeah. But you feel pretty good about yourself when you're talking to people every day that are doing 10, $20,000 a month and you're doing a million. Yeah, yeah. It's like, what else? Well, I think what I've learned is, and once again, the golf mastermind taught me this is when you get around guys who are doing some major numbers, like we have a guy doing, they're gonna do a billion dollars in sales, selling seasonings and barbecue sauces. Yeah. You know, we've got guys who, I had a guy recently joined. I'm like, what do you do? He's like, we make plastic. I'm like, what does that mean? He's like, well, you know, like, you sell the bubble wrap on these Amazon things, we make that. Yeah. I'm like, how much do you make doing that? Oh, it's nine figures. You got another guy. He's like, yeah, you know, we do freight. I'm like, okay, so like, what, how much freight do you guys do? Oh, you do nine figures, just delivering. Packed like logistics, huge industry that you don't even think about. Yeah. Well, clearly this world revolves around packages and goods, you know, coming and going. I heard one the other day, really, really wealthy guy, ice business.

1:05:10He's an ice, like the biggest distributor, I'm like, I think it's easy to market too. Ice. Yeah. Well, then like what really got me thinking was, you know, I've met a ton of guys in info who've done $10 million, right? It's worth nothing. Like it's just, it's a great cash business. It's a great cash business, right? And, you know, one of my guys, I've mentioned him on the pod before, his name's Justin Brock, he's an insurance guy. And his insurance business did like 15 million in top line. And it had great EBITDA and everything else. And it's not like I haven't heard of somebody doing that much in info or other things, right? But he was able to sell it for 140 million. And you're like, wow, so a guy who has the same revenue as many other people I know. What's it roughly, it's a net? 30, 40%. Of 15 million, it's worth a fair. How much? 140. Okay. Because the recurring revenue on it's the next eight years. Right. Like any as a system, any as the stuff to keep acquiring more customers, it's not, they're buying the existing

1:06:11database of customers. Plus all the future growth that they're gonna have too, right? So it's like, they gotta look at their worst case scenarios. The next eight years, if they just ride it, they make, you know, 50 million back and just true recurring. Yeah. And you know, have them any they're gonna get right? So it just is like these boring businesses that are unsexy that gurus don't talk about and whatever, they're just so highly valued because they're so boring. Yeah, no, there's just things you do not, you do not think about one way. Same skill, same revenue, same everything. Completely different values. He was transpod, he transports bodily fluid. That's where it's like blood and urine and like stool or something and like doing like five or six million hours a year, just doing that. But yeah, no, that all that all makes sense, man. I think sort of the next pivot for me not pivot but the next thing to add on at some point, right now, we're really focused on AI and and introduce, all the different ways AI can be introduced to our business.

1:07:12But at some point, probably taxes, what we'll come into play. That will be far more valuable. You know, the example is prime corporate services. Yeah. So they're doing like one 10 a year or something crazy. And that was that was a big motivated for me when I met those guys. And I mean, they just plug into all the info businesses and get affiliates and all that stuff. So they don't have to actually worry about covering ad spend and the things that their affiliates do. But there's such an easy plug in to everyone's business that same with us though. Yeah, you do, right? When you're an easy plug into people, it's easy. Yeah. But their differences, like their tax firm. Yeah. So they're going to be highly value. Yeah. So that's what I would say. No, it's a great advice. Yeah. But, yeah. Bro, this has been great. Yeah. I appreciate you, man. Congrats on all the success. And I know that there's going to be a ton of people who are in a joint gold that are going to be able to start businesses, make 10 grand a month whatever the number is. And I think it's great. Yeah. And thanks for everything you do, man.

1:08:12And like you're one of those people, you know, I think when you look at info on the Mount Rushmore, where it's like, when I was in real estate struggling and, you know, we were real $100,000 a debt. Like, yo, I got to make money online. I see a guy like you. I'm like, OK, you can make money online. Got it. I know it is possible. Yeah. Thanks. Appreciate you, bro. Yeah. Well, guys, we will link to everything that Evan talked about on this show down below, to join the school, to get funded, to maybe even become a gold member, whatever it is that you decide you want to do. I mean, we all need credit. We all need debt. And so they helped a ton of people do it. So if you need any of those things, we'll link to them down below. We'll catch you on the next episode. Peace. Peace.