Show Me The Money

<p>Podcasters perplexed at how to turn their passion into profit.</p><p>Norma Jean Belenky and John Kiernan search out answers to the question, "Where's the money in podcasting?" with their new show <em>PodBiz</em>, dedicated to transparent conversations about podcast monetization across the industry.</p><p><br></p><p>In this episode of <em>Creators</em>, Norma Jean joins us to discuss how <em>PodBiz</em> explores diverse revenue streams through conversations with platform executives, adtech specialists and independent creators. </p><p>We explore the value-for-value model, where listeners can directly support creators based on the perceived worth of the content they consume, an approach that eliminates intermediaries and fosters a unique connection between the podcaster and their audience. </p><p><br></p><p>Sam introduces the new TrueFans wallet page, which makes it easier for creators to track all incoming and outgoing transactions. Listeners benefit too, with their own wallet tab showing payments to podcasters and earnings from engagement activities. </p><p>Sam highlights some of the ways that listeners can earn these micropayments, from becoming a superfan to listening to <em>Fanzone from TrueFans</em> or commenting on this show. </p><p>We also explore exciting industry developments including Podcasthon in March 2026, where podcasters dedicate episodes to charities, and potential global music licensing that could transform podcasting into "the new radio."</p><p>Discover how both creators and listeners can benefit from the evolving podcast monetization landscape. Leave us a comment to join the conversation – we'll even pay you a small amount for your thoughts!</p><p><br></p><p><a href="https://truefans.fm/podbiz" rel="noopener noreferrer" target="_blank">Listen to PodBiz here</a></p><p><br></p><p><a href="https://www.buzzsprout.com/twilio/text_messages/2470292/open_sms" rel="noopener noreferrer" target="_blank">Send us a text</a></p><p>Find <a href="https://truefans.fm/" rel="noopener noreferrer" target="_blank">TrueFans here</a></p><p>Music: How It Is from <a href="https://ketsa.uk/shop/" rel="noopener noreferrer" target="_blank">Ketsa Music</a></p><p>Feedback: <a href="https://truefans.fm/feedback" rel="noopener noreferrer" target="_blank">TrueFans Support</a></p><p>Read: <a href="https://truefans.fm/creators-from-truefans?tab=blog" rel="noopener noreferrer" target="_blank">Creators Blog</a></p><p>Recommendations: <a href="https://truefans.fm/creators-from-truefans?tab=recommendations" rel="noopener noreferrer" target="_blank">Creators Podroll</a></p>