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newsMar 28, 20261:21

Show Bags: Australian Country Show Tradition

About this episode

Show bags at Australian country shows, a century-old tradition, offer free samples and toys, drawing crowds. Belinda Whitby, a teen entrepreneur, built an empire from humble beginnings, now running eight trucks nationwide. Parents watch as kids choose from Avengers, Star Wars, or other themed bags, spreading joy and teaching value.

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Show Bags: Australian Country Show Tradition

Sydney News Today | 2 Min News | The Daily News Now!

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Full transcript

Sydney News Today | 2 Min News | The Daily News Now!Show Bags: Australian Country Show Tradition. Machine-transcribed; use the interactive transcript above to jump the player to any line.

It's March 28th. This is Sydney News today, AI-powered stories from your city. I'm Cory with the story. Showbacks have been a staple at Australian country shows for over a century, kicking off at the Sydney Royal Easter show back in 1909. There are one of a kind tradition down under, packing free samples that turn into kid magnets full of toys and sweets. No other country does it quite like this. They started as smart ads from businesses handing out stuff like candy, cheese, or even boot polish to draw crowds back year after year. Over time, those plain bags got branded and loaded up with fun items, making them the highlight of any rural fair. Folks behind the scenes have wild stories, like Belinda Whippy, who kicked off her empire as a 15-year-old buying chips and chocolate with her. Savings. Now she's running eight trucks nationwide, still bringing massive smiles to kids' faces even after life changes like divorce. Kids watch the magic unfold as boys grab bags with Avengers or Star Wars gear, like Frisbee's and Drink Bottles, while girls eye up their faves.

It's all about that pure joy, though moms and dads often rethink budgets on the spot when choices get pricey. These bags keep the shows alive for country families, teaching little ones about value, while delivering that unbeatable sugar rush and toy thrill that beats any big city outing.

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