About this episode
Peggy and Dave Moelker, CEO, Twisthink, talk about the societal factors impacting OEMs (original-equipment manufacturers) today including shifting customer expectations and accelerating technology cycles. He says there are a couple of different dimensions, especially in the B2B context.
They also discuss:
· The need to bring in muti-disciplinary groups.
· The importance of contextual data.
· Two next steps to take.
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