Seeing is Believing: The Power of Demonstration Commercials

This week, I ask a dozen of the top creative directors in the advertising business to tell me the best “demonstration commercials” they have ever seen.

Because there is nothing more powerful than a dramatic product demonstration.

We’ll talk about a famous Krazy Glue commercial.

And a Volvo ad where the ad writer risked his life to demonstrate a point.

We know you want to listen to all the ads in this show. On the off-chance you don’t, subscribe ad-free here.

Hosted on Acast. See acast.com/privacy for more information.