Securing your insights: Information Security in Market Research with Monica Bush

In today’s day and age, data privacy and security are just as important as insights themselves. Arguably more so. A bad insight may reduce the performance of one particular campaign or result in a product or service that misses the mark. Bad data security on the other hand. That can result in significant financial loss for the business, and worse, their customers.

Host today of Now that’s Significant Michael Howard, is joined by Monica Bush, the Vice President of Information Security and Chief Information Security Officer at Tango. Tango are a leading incentives and payments company specializing in payment and reward-delivery technology. 

Monica plays a role in overseeing the company's information security, reporting directly to the CTO. With over two decades of IT experience across various industry sectors, Monica has a strong background in developing corporate and product security programs. 

On the episode...

Monica was truly energized to explore the intersections of information security, privacy, and market research. She set out to guide listeners through a thought-provoking journey, drawing parallels between the protections during the lifecycle and flow of data used in marketing research and something as ubiquitous as the lifetime cost of plastic disposal. And really asking ourselves the question “What is the true obligation of protecting data throughout its entire lifecycle of use?” This concept, often referred to as protection or defense in depth, is crucial in our digital age. It's not just about safeguarding data at one point of use but ensuring its confidentiality and integrity every step of the way. 

Everyone’s talking about data security and privacy in market research, and it is a critical theme. Information security, which is my particular area of expertise, is a big part of that.

We hope you enjoy the episode.

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