Scott D. Anthony - Seeing What's Next

Some essential lessons in "Seeing What’s Next" relate to disruptive innovations. Four critical lessons are: 1. Disruption is a process, not an event. 2. Disruption is a relative phenomenon. What is disruptive to one company may be sustaining to another company. 3. Different or radical technology does not equal disruptive. 4. Disruptive innovations are not limited to high-tech markets. Disruption can occur in any product or service market and can even help explain competition among national economies. Today’s book shows how to use the theories of innovation developed in The Innovator’s Dilemma and The Innovator’s Solution—and introduces some new ones as well. The book argues that it is possible to predict which companies will win and which will lose in a given situation--and provides a practical framework for doing so. We are joined by a long-time collaborator, friend and student of both Clayton Christensen, and he is a long-time friend of this show, Scott D. Anthony The HBR article Scott mentioned: https://hbr.org/2022/01/persuade-your-company-to-change-before-its-too-late