Scoring Your Brand Values Against Your Ad Dollars

Israel Mirsky, Executive Director, Global Technology and Emerging Platforms at OMD, shares his latest endeavour: The Brand Decision Framework -  an editable scoresheet that brands can leverage to ensure decisions they're making reflect the brand values they've committed to.

The Brand Decision Framework helps OMD's clients choose which partners to work with, platforms to invest in, social media channels to leverage - all based on how these decisions align with their brand values, in turn keeping clients accountable to them.

In the inaugural episode of The Brave Marketer Podcast, we also discuss:

• Impact of misinformation spread across social media
• How decentralized media platforms could affect advertising
• The renewed importance of context in a digital first way

This week's Brave Pick of the Week is PayPal. Check out their website here.

About this show:

Brave is at the forefront of a new online privacy frontier and has unique insight into the future of marketing and advertising in a cookieless world. If you're an agency, brand marketer or entrepreneur challenged by the changes in ethical advertising, consumer privacy and buyer expectations, this podcast will provide a backstage view of how influential marketers at top brands and agencies are responding to what's next.

Music by: Ari Dvorin