Scaling Authenticity: How YUZU Group Redefined Dining in Thailand | Episode 113
About this episode
We are kicking off 2026 with a masterclass in entrepreneurship.
How do you go from a single ramen shop in the competitive battleground of Siam Square to owning one of Thailand’s fastest-growing food empires? Today, we step inside the mind of Poramin “Min” Pruangmethangkul, the visionary founder of the YUZU Group (YUZU Ramen, YUZU Suki, Thai Thai Boat Noodles, and more).
Min shares his journey of turning a passion for flavor into a powerhouse business. We discuss the reality of the restaurant industry, the importance of "attitude over skill," and why authenticity is the key to scaling up without selling out.
In this episode, we cover:
- The Origin Story: From one bowl to a multi-brand portfolio.
- The Mindset: How curiosity and creativity fuel business growth.
- Resilience: Managing stress and pressure when running an empire.
- Student Advice: Why you should "Dream big, but start small."
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