Scale Smarter Under Pressure: How CMOs Win With Peer Collaboration

“It’s never been harder to be a CMO—and never more important to get it right.”

 

Pressure is mounting for go-to-market leaders. Budgets are shrinking. Shortlists are tightening. AI is changing the game before most teams can even catch up. And yet, CMOs are expected to lead with confidence, deliver revenue, and evolve strategy—without burning out.

 

If that sounds familiar, this episode is your blueprint for navigating the storm.

 

In this episode of Revenue Boost: A Marketing Podcast, host Kerry Curran sits down with Kathleen Booth, SVP of Marketing & Growth at Pavilion, to unpack what the most resilient, high-performing marketing leaders are doing differently right now—and why peer collaboration is the competitive advantage most execs overlook.

 

✅ Why CMOs must stop trying to “do more with less” alone

✅ The 3 GTM capabilities every modern marketing leader must build:

   • Profitable, efficient growth

   • AI-augmented GTM execution

   • Executive resilience and personal transformation

✅ How cross-functional collaboration beats siloed expertise—every time

✅ What Pavilion’s GTM25 Summit is revealing about the next generation of go-to-market leadership

 

Stay to the end where Kathleen shares the #1 strategic muscle every CMO must build this year—and how to develop it before your next board meeting.

 

If you get value from this episode, hit follow, drop a rating, and share it with a marketing or sales leader who needs to hear it. Let’s scale smart.

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