
Scale, Sell, Repeat: Roger Brown’s Playbook for Parallel Entrepreneurs
About this episode
How do you scale, sell, and still come back for more? Meet Roger Brown — a serial founder who’s built (and exited) four different ventures, from physician services to cannabis testing labs. In this power-packed interview, Roger reveals how to create genuine value in a business (not just revenue), the art of spotting the right time to sell, and why trusting your team is your ultimate superpower. He also dishes on where AI fits in modern marketing, the pitfalls of overvaluing your own company, and how a simple dose of salt water therapy can recharge an overworked mind.
Whether you’re juggling multiple startups or dreaming of your first exit, Roger’s candid insights are a must-watch for any Parallel Entrepreneur.
Tune in to gain insights from a leader who believes in doing the right thing, embracing change, and leaving a lasting legacy.
Chapters:
00:00:00 Introduction to Parallel Entrepreneurship
00:00:24 Roger Brown's Journey into Cannabis Testing
00:01:18 The Thrill of Building Businesses
00:04:13 Creating Value in Business
00:05:25 Challenges in the Healthcare Industry
00:06:30 The Debate: Symptoms vs. Wellness
00:08:27 The Role of Co-Founders in Business
00:11:27 Insights from M&A Advisors
00:14:56 Lessons Learned from Selling Businesses
00:17:59 Navigating Healthcare's Evolution
00:20:22 AI's Role in Modern Business
00:23:14 Finding Balance and Recharging
00:24:44 Guiding Principles and Life Lessons
00:28:13 Learning from Mistakes
00:30:42 Legacy and Life's Purpose
00:31:53 Rapid Fire Questions
00:32:59 The Importance of Trust and Team Dynamics
00:36:44 Embracing Change and Perspective
Show Notes:
- Share and engage with this interview on LinkedIn: https://bit.ly/43EixZQ
Get every episode summarized
Each time Parallel Entrepreneur with Mark Cleveland publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
Email me new episodesFree for 3 shows. No card needed.
Hosts & guests
No transcript yet
This episode has not been transcribed. Request it and it moves to the front of the queue.
More episodes
More from Parallel Entrepreneur with Mark Cleveland

What It Really Takes to Build a Brand People Love | Andy Marshall
Parallel Entrepreneur with Mark Cleveland

Why Mentorship Is Broken (And How to Fix It) | Eve Peeterson
Parallel Entrepreneur with Mark Cleveland

Why Founders Don’t Succeed Alone | Dakota Simpson
Parallel Entrepreneur with Mark Cleveland

Operational Debt Is Slowing Your Company | Stephanie Johnson
Parallel Entrepreneur with Mark Cleveland