Sandy Damm on Why Globalisation is for All Business Sizes

Today’s Guest

Today we welcome Sandy Damm who was the previous managing director of Sontay. He recently published a new book called SME Globalisation that details how and why businesses can benefit from going international. 

What You’ll Learn

Why globalisation is for all business sizes

Implementation of a globalisation strategy

Cost efficient international operations

Breakdown

[00:45] Getting to know Sandy Damm

[01:56] Common mistake by PE firms and portfolio companies

[03:21] Why Sandy wrote SME Globalisation

[04:30] Drawbacks of being too risk averse 

[07:48] How to go global 

[11:48] Adding value in a cost-efficient way

[13:55] Notable attributes of a top-performer in sales

[15:54] Private equity: the good and the bad

[17:29] Sandy’s advice to his 20-year-old self

[19:05] Sandy’s learning resources


Resources

Sandy’s LinkedIn

SME Globalisation Book

Thank you for tuning in!

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