Sales Enablement at Enterprise Scale: How Citrix Does It
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About this episode
Our guest will be Eric Spatzer, WW Sr. Manager Enablement Tools & Services at Citrix and we'll talk about Sales Enablement at Enterprise Scale: How Citrix Does It
We'll cover:
- What is the right funnel for your business
- Making Content Count Across the Funnel
- Selling the Right Product for the right customer use cases
FYI, Eric is searching for sales people to collect sneakers to support environmental and global sustainability... go to www.gotsneakers.com to learn more.
More about Eric here.
Get every episode summarized
Each time Sales Pipeline Radio publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
Email me new episodesFree for 3 shows. No card needed.
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