SaaS Marketing Done Right with Ann Pocock - Episode 90

Our guest in this episode of the DevReady Podcast is Ann Pocock, Marketing Strategy Consultant, Marketing Coach and Executive Coach for high growth businesses at Kinetic Effect. She joins our hosts Andrew Romeo and Anthony Sapountzis as the episode explores how purpose-built and tailor-made coaching and marketing consulting could help unleash the potential in not just an individual but also his/her organization. The key is to focus on one’s strengths and align the mission with the core values. Brand positioning and value proposition are critical to any business. Having a clear message helps you across all touchpoints, right from the very first version of your website to your proposal deck to the phone calls that you have to make, the pitch deck that you might want to do on a sales call, how you work the room in a networking event, the list goes on and on. The emphasis here is to say the right things to the right people in a right place and at the right time.