S9E02 - Goliath Meet David: Small Brands That Beat The Big Boys
About this episode
This week, we analyze how small brands outsmart their giant counterparts. We’ll look at a snack food company with a cult-like following that outsells Frito-Lay in Baltimore. A tiny soda brand that obliterates Coca Cola in Scotland. And a bubble gum-flavoured drink that beats all the big boys only in Peru. Goliath, meet David.
We know you want to listen to all the ads in this show. On the off-chance you don’t, subscribe ad-free here.
Hosted on Acast. See acast.com/privacy for more information.
Get every episode summarized
Each time Under the Influence with Terry O'Reilly publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
Email me new episodesFree for 3 shows. No card needed.
No transcript yet
This episode has not been transcribed. Request it and it moves to the front of the queue.
More episodes
More from Under the Influence with Terry O'Reilly
How Jerry Goodis Made an Advertisement a Beautiful Thing
Under the Influence with Terry O'Reilly
Putting the Awe in Audio
Under the Influence with Terry O'Reilly
Cars Are The Stars: Automobile Brands In Hollywood
Under the Influence with Terry O'Reilly
Ham on Wry: All About Sandwich Board Advertising
Under the Influence with Terry O'Reilly