S8 EP 03: Maximizing the Member Experience | Shep Hyken, Customer Service Expert

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Most of you listening to this are working at golf clubs that are busier than they have been in a long, long time.  Maybe even busier than ever before.  Rounds of golf are high and membership rosters are full.  Now that we’re settled into this new reality, the focus is on retaining all of these golfers so our clubs don’t return to the struggles that existed before this recent golf boom.  

How can we do that?  If you ask Shep Hyken, it’s by creating an amazing customer experience. 

Shep Hyken, calls himself the CAO (Chief Amazement Officer) of Shepard Presentations. He’s a customer service and experience expert and a sought after keynote speaker, as a Hall of Fame Speaker from the National Speakers Association.  For decades, he’s worked with companies that want to build loyal relationships with their customers and employees. 

As a New York Times and Wall Street Journal best-selling author he’s written 8 books focusing on delivering amazing customer service, customer engagement, managing the customer experience and creating customer loyalty.  His new book “I’ll Be Back” on building returning customers, is a perfect fit for the situation in our industry today.  He’s also the host of “Amazing Business Radio”, a podcast where he profiles leaders and their customer service expertise.  

With all this said, Shep is a big golfer and as a member at his local club, he understands the customer experience at clubs from both the staff’s perspective and from the members’.  That’s why this is such a valuable conversation.  There are plenty of takeaways in this conversation to help you and your team build a better service experience at your club.  

GBN is the leading private network for today's most successful PGA Professionals. Exclusive events at premier facilities, vendor partnerships to grow your business, education to increase your knowledge, and access to the top Professionals in the industry are just some of what membership in Golf Business Network will get you. Go to www.golfbusinessnetwork.com to find out more and become a member.