S8 E8: Stretching the Limits: The Rise of StretchLab, with Steve Hitzemann

Loosen up. Literally. StretchLab is the Austin-based company helping others to increase performance and decrease joint pain. The Wolf chats with owner Steve Hitzemann about the fast-growing franchise’s rapid ascent to success. How did Steve dare to dream of a business model based on nothing more than stretching? Hear how Steve made the impossible possible, and how he’s making a two-membership franchise financially sustainable.  Is the stretching franchise just another fad? And if so, how has Steve prepared to compete in a potentially soon-to-be oversaturated market? From its customized one-on-one sessions to a unique approach to customized service with expertly trained flexologists, discover how StretchLab is revolutionizing the wellness industry with its approach to flexibility and overall well-being.  With six locations open, and more on the way, you won’t wanna miss hearing Steve’s insights on the value of simplicity, staffing, and scalability.     Paylocity offers the only modern HR and payroll solution that makes real-time recommendations to drive better business outcomes. Paylocity is the modern, all-in-one platform that makes HR and payroll easier — so you can focus on your employees. We’ll make onboarding faster, recruiting smarter, and compliance simpler. To learn more visit paylocity.com/restaurants.’ 00:00:50 - Stretch Lab: Revolutionizing Personalized Stretching 00:03:42 - Training and Connection Key for Flexologists 00:09:05 - StretchLab’s Services 00:13:08 - Creating a Scalable Fitness Program 00:17:05 - Staffing That’s Driven by Membership Base Strategy 00:26:49 - Expanding from One Studio to Six Stretch Labs 00:31:25 - Scaling a Growing Organization with Multiple Locations 00:40:38 - Market Saturation Concerns for Assisted Stretching   Follow The Wolf:  Newsletter: https://workweek.com/brand/the-wolf-of-franchises/ YouTube: https://www.youtube.com/@thewolfoffranchises Twitter: https://twitter.com/franchisewolf Website: https://www.krokit.com   And for exclusive insider content, don’t forget to check out my YouTube channel.   Are you a future franchise entrepreneur? Find all of the tools you need to launch, operate, and expand your franchise empire with the platform created by The Wolf himself, Krokit.com.   And if you’ve enjoyed listening to Franchise Empires, I’d be so grateful if you could drop me a 5-star review on Rate My Podcast. Thank you so much!