S6E9 'How to Make Advertising a Force for Good', with The Good Net 🕸️

When it comes to Advertising, you're probably picturing Don Draper types, or perhaps that latest spammy pop-up you had to drive away from your screen.

Advertising often gets a bad rep, especially for its deliberate drive towards Consumerism.

But as our latest guest explains, it doesn't have to be this way!

Enter Ollie Deane of 'The Good Net' - the Ethical Intelligence company delivering ads that not only get results, but do good for the world too.

In this eye-opening episode, Ollie break stereotypes to explain how Marketing Spend can directly contribute to a company's ESG targets. As well as The Good Net's calculation of companies' 'Holistic Ethical Media Index Score'.

Not only that, but Ethical Advertising need not be a compromise to Marketers, but has been proven to outperform standard Ads and deliver better results for their clients.

So join us for our first episode on Ethical Advertising, as Ollie chatted to James about:

💸 Raising £1 million in Angel Investment to launch 'The Good Net'
📈 How Ethical Media drove 14% greater campaign results than standard Ads
👣 The need to better understand Advertising's 'invisible' Carbon Footprint
📃 How upcoming Regulation will change the Advertising landscape, and what you need to be prepared for
😶 Why the 'Tough on stains, kind on the Planet' Ad got banned.
... and much more! ✨

It's amazing to see driven individuals like Ollie out there in the world, driving change even within controversial industries. After all, we all need to pull forward together if we are going to face the climate challenge. Advertisers included! We hope you enjoy the episode 💚

About Ollie Deane:
Ollie is the founder of The GoodNet. Ollie Has worked in media since 2025, holding a number of leadership roles for some of the largest companies in the UK media media industry. This included 11 years at Global running their digital and outdoor commercial departments. Ollie left Global in 2022 to launch his own company - The GoodNet.

Further Resources from the episode:
LinkedIn: https://www.linkedin.com/company/thegoodnet/
Website: https://wearethegoodnet.com

Music credit: bensound.com

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