S5 | Powder Keg | Ep 6: Marketing Mania

Joe Rogan is one of the world’s wealthiest influencers – and we’re told AG1 is one of his best clients, paying him about $10 million a year to promote its popular green powder. Scientist Dr Andrew Huberman gets about $2 million. Gwyneth Paltrow, Formula 1’s Sir Lewis Hamilton, Olympic champion Allyson Felix … the list goes on.

AG1 is the OG of influencer marketing; it spends more on audio than just about any other company in the world. But are the company and its well-paid ambassadors being upfront? Some customers say they’ve been persuaded to drink a supplement that they now believe has impacted their health. The Food and Drug Administration has had 118 reports of harm from AG1 users and their doctors, this year alone. 

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