S5 E8: Sorting through the Livestock Marketing Association's initiative to unify the industry

Two board members from the Livestock Marketing Association join this Sorting Pen episode to share why they, LMA and their members are working hard to help create opportunities for their customers, ranchers and farmers, through their producer profitability initiative. 

Back on the show is LMA's Western Director Jake Parnell—who is also a California cattle producer and owner of Cattlemen’s Livestock Market in Galt.

Joe Goggins, vice president of LMA and owner of Public Auction Yards in Billings, Montana, is also a featured guest on this episode.

Learn more about this initiative for producer profitability and all LMA does at lmaweb.com/Policy/producer-profitability.

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