About this episode
This week, we look at some of the strangest brands that exist in the world. Some are the result of odd licensing deals - like WikiLeaks, which is now licensing its brand out to other manufacturers. Others are the result of unusual marketing opportunities - like a Burger King body spray. We kid you not.
From Mandela wines to Motörhead Shiraz, we explore how these strange products came about, the thinking behind them, and the resulting sales results. Hey, even the U.S. Marines have their own cologne.
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