S18 E03: Lisa Bauer, President and CEO at Starboard

Cruise ships have become some of the most dynamic luxury retail environments in the world, and Starboard is the biggest player in the cruise retail business. Starboard's president and CEO Lisa Bauer sits down with Scott Kerr to discuss how the company brings top luxury maisons to life at sea with boutique‑level standards. She shares the psychology behind cruisers spending four or five figures on watches and jewelry, why cruise retail is an untapped luxury and experiential channel, and breaking the "mall at sea" stereotype. She also talks about how onboard clienteling strategies are different than land-based ones, and how Starboard builds luxury lineups for specific ships and itineraries. Plus: LVMH’s role as minority partner in sharing data and co-creating onboard concepts and experiences.

Featuring: Lisa Bauer, President and CEO at Starboard (starboardretailgroup.com)

Host: Scott Kerr, Founder & President of Silvertone Consulting

About: Host Scott Kerr gives listeners in-depth, unfiltered interviews with leaders of the world's most influential luxury brands. Kerr chats with the biggest names in the luxury business, from CEOs and C-suite executives to creative directors and fashion designers, about the forces redefining the sector: from customer expectations and brand relevance to new approaches in creativity, operations, AI and growth strategy. 

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