S18 E01: Kresten Bjørn Krab-Bjerre, Creative Director at Bang & Olufsen

Scott Kerr sits down with Kresten Bjørn Krab-Bjerre, creative director at Bang & Olufsen, the Danish luxury audio company renowned for its synthesis of minimalist Scandinavian design with high-end speakers, headphones, and home entertainment systems. Kresten discusses the design and business principles that have anchored B&O's longevity for the last 100 years, staying culturally relevant without chasing trends, and why Scandinavian luxury resonates with consumers. He also talks about why B&O thinks about products in terms of customer life phases, how the brand is making itself more visually distinctive for the next generation, and taking a long-term brand perspective to ensure coherent evolution. Plus: How B&O designs automotive sound experiences to ensure each system feels emotionally native to that luxury car brand.

Featuring: Kresten Bjørn Krab-Bjerre, Creative Director of Bang & Olufsen (bang-olufsen.com)

Host: Scott Kerr, Founder & President of Silvertone Consulting

About: Host Scott Kerr gives you the in-depth, unfiltered interviews with leaders of the world's most influential luxury brands. Kerr chats with the biggest names in the luxury business, from CEOs and presidents to creative directors and fashion designers, about the forces redefining the sector: from customer expectations and brand relevance to new approaches in creativity, operations, AI and growth strategy. 

Let me know what you think of the show. Email me at [email protected]

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