S17 E09: Ben Trodd, CEO of Four Seasons Yachts

Scott Kerr speaks to Ben Trodd, CEO of Four Seasons Yachts, a new venture by Four Seasons designed to bring the brand's renowned ultra-luxury hospitality to the high seas. The inaugural vessel, Four Seasons I, officially launched in March. Trodd, a 25+ year veteran of Four Seasons, explains why ultra-luxury yachting is a natural extension of the Four Seasons brand and outlines how ultra-wealthy guests are shifting from overt opulence to intentional, hyper-personalized travel experiences. He also breaks down Four Seasons Yachts' competitive lens, how he preserves Four Seasons’ brand integrity while operating at sea, and using deep guests insights to anticipate preferences and design itineraries. Plus: Trodd unpacks the economics and KPIs behind the Four Seasons Yachts asset-light model

Featuring: Ben Trodd, CEO of Four Seasons Yachts (fourseasonsyachts.com)

Host: Scott Kerr, Founder & President of Silvertone Consulting

About: The Luxury Item is the leading podcast on the business of luxury, and an important resource for global industry decision makers who want to stay one step ahead. Listen to insightful conversations with leaders of the world's most influential luxury brands as they share the latest trends, insights, and strategies that are helping them forge a strong path forward.

Let me know what you think of the show. Email me at [email protected]

Listen and subscribe to The Luxury Item wherever you get your podcasts. Tell a friend or a colleague!