S13 E2: What Journalists Know About Selling Products (That Founders Don’t) with Benjamin Gottlieb

How do you turn a simple product into a seven-figure business without breaking the bank on ads? What makes a story-driven brand stand out in today’s crowded digital landscape? Nik sits down with journalist and media personality Benjamin Gottlieb to explore storytelling, consumer psychology, and brand building. They talk about how founders can think like journalists, the importance of clarity in communication, and why marketing should always be personal, not for the masses. Plus, how good does your hook actually have to be? It’s overlooked, but super critical. Nik says hooks should be testable, tailored, and transferable across platforms. A hook that performs organically on TikTok might become the foundation of your next paid campaign. And if grandma—or someone three shots deep at the bar—can understand it? You're doing it right. If you're a founder, marketer, or creative looking to scale without losing your voice, this episode is for you. AppLovin is the fastest growing ad platform for DTC brands. It enables brands to run ads in a variety of mobile games, reaching over 150M daily active users in the US and driving measurable performance at scale. ⁠AppLovin Ecommerce Newsletter Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.   Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ   And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.   Follow Nik: Twitter: https://www.twitter.com/mrsharma