S13 E07: Hélène Poulit-Duquesne, CEO of Boucheron

Scott Kerr is joined by Hélène Poulit-Duquesne, CEO of French high jewelry house Boucheron, to discuss how the company is preserving the innovation and creative design legacy of its founder Frédéric Boucheron and her push to revive the identity of the 166-year-old "sleeping" luxury brand. She also talks about how being a small and nimble company has enabled Kering-owned Boucheron to quickly bring boundary-pushing concepts to market, why her partnership with creative director Claire Choisne has been so successful, the rationale behind releasing two distinct high jewelry collections per year, why high jewelry has been more resilient than other luxury investments, and its big foray into the US market with standalone stores. Plus: Why the red carpet is so important to Boucheron.

Featuring: Hélène Poulit-Duquesne, CEO of Boucheron (boucheron.com)

Host: Scott Kerr, Founder & President of Silvertone Consulting

About The Luxury Item podcast: The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry.

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