S13 E04: Douglas Taylor, CEO of Bruichladdich Distillery
About this episode
Scott Kerr sits down with Douglas Taylor, CEO of Bruichladdich, the legendary whisky distillery located on the Isle of Islay, Scotland. Douglas discusses the demise and rise of the 143-year-old Bruichladdich Distillery and why the brand is positioned as the 'antidote' to the whisky industry norm. He also talks the distillery's visionary and progressive approach to creating a diverse portfolio of peated and unpeated Scotch whiskies, why it also got into the gin business, the challenges and opportunities of taking over the leadership from a founding CEO, and Bruichladdich's achievements in sustainability. Plus: Is the Scotch whisky market slowdown here to stay?
Featuring: Douglas Taylor, CEO of Bruichladdich Distillery (bruichladdich.com)
Host:
Scott Kerr, Founder & President of Silvertone Consulting
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