Rusty Shelton: A Master Class in Brand Building for the World's Best

1:35 - Go-to BBQ spots in Austin

2:13 - How to find the best BBQ

2:56 - Go-to sides with BBQ

5:20 - Getting into PR space

6:50 - Dislikes about internships

8:16 - Advice on unpaid internships

9:15 - Questions to ask in interview process (internships)

10:24 - Right time to develop own firm

11:45 - A newbie in PR (Remote vs Onsite)

13:11 - Tough early challenge

14:53 - Approach to hiring team building

16:26 - Acquisitions / Sell Out

20:03 - Lessons learned the hard way

21:34 - Learning during book writing process

23:31 - Key takeaway from the book

25:08 - How do the leaders convey the right message

26:42 - Difference between self publishing and traditional publishing

28:23 - Goal of the book

30:00 - Hiring Female employees

31:52 - Bias in the company

32:13 - Coaching own sons

36:29 - Experience with kids

36:53 - Single greatest piece of advice

37:56 - Rusty's Super Power

39:01 - Rusty's North Star