Roman Kepczyk: Technology IS the New Business Model | Gear Up For Growth

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Technology is no longer something CPA firms use to get work done. It’s what defines how firms compete, scale, attract talent—and increasingly, how they’re valued.

That was the clear, unambiguous message from Roman Kepczyk, director of Firm Technology Strategy at Rightworks, during his recent appearance on Gear Up for Growth, hosted by Jean Caragher.

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With nearly 30 years spent advising CPA firms of all sizes, Kepczyk didn’t mince words: firms that fail to standardize, automate, and strategically invest in technology are already falling behind—whether they realize it or not.