Roller Coaster Weeks, Hiring Reality & Making Automation Convert

In Episode 62 of the Manufacturing Automation Podcast, Michael Gimbel and Matt Moseman unpack a high-energy, high-stress week inside two growing automation companies.

They cover factory acceptance pressure, hiring engineers and machinists, refining interview processes, and the realities of scaling technical teams without compromising culture. The conversation also dives deep into sales and marketing execution — from viral product moments and conversion optimization to AI tools, website design, and where automation buyers actually want friction removed.

This episode touches on:

• Factory acceptance weeks and capital equipment pressure

• Hiring engineers, machinists, and culture-fit technical talent

• Sales mistakes, boundary setting, and protecting founder time

• Marketing automation, AI tools, and conversion optimization

• When to outsource vs bring machining back in-house

• Delegation, accountability, and founder bottlenecks

If you’re running or scaling an automation, CNC, or manufacturing business, this episode is an honest look at what growth actually feels like behind the scenes.

No theory. No fluff. Just two founders documenting the journey.

New episodes drop weekly. Subscribe and join the conversation.