Rob DeSalvo: We're Winning or We're Learning

Not only in competition, but in life we're not going to win all the time. In this game of life, we can either be winning or be learning.

In sports and business alike, losing is never about losing. It's about picking yourself back up and getting yourself back in the game. If you win, you're going to celebrate that win and then move on. But if you lose, you're learning from it.

Rob DeSalvo knows the value of a win or a learning lesson on and off the field.

Rob DeSalvo is the Chief Revenue Officer of Undertone and has been a member of the team since 2015. He is an advertising sales and marketing executive with 20+ years of experience covering major brands and agencies with campaigns in traditional, digital, experiential, and social media. In his current role, Rob leads our national sales team, client experience team & content solutions initiatives.

Rob is also very involved in the advertising industry community serving on the Board of Directors at the Boston Chamber of Commerce, MITX & BIMA. And he is also GIVSLY Ambassador - an invite-only group of advertising professionals who value purpose and want to be a catalyst for change in the industry - highlighting their passions while growing professionally and personally going down a purpose-driven path.

In this episode, Rob dives deep into the coaching lessons he's learned throughout his sports and business roles.

Listen to this episode and learn about:

• Rob giving credit and thanks to a former coach (2:41)
• Appreciating tough communication styles (5:33)
• Short term gain vs. long term gain in coaching (7:38)
• Setting employees up for success, whether it's continuously with your company or somewhere else down the road (9:36)
• Helping employee's make the best decisions (13:00)
• The importance of people buying from people (15:26)
• The link between investing in your relationships and greater loyalty (17:17)
• Being on the frontlines of mental health and social well-being (19:38)
• Balancing remote work and office work (22:42)
• Coaching in the modern era (26:40)
• A message from Rob to his children (30:02)

Links:

• Connect with Rob on LinkedIn - https://www.linkedin.com/in/robertdesalvo/