Rewind: Davina Frederick - Why Niche Marketing is More Successful
About this episode
You’ve heard it before…
“There’s riches in niches…”
This week on the podcast you’re I’ve got a case study in how to pivot into a profitable niche.
I’m talking with my friend and client Davina Frederick, Founder of Wealthy Woman Lawyer and author of the new book The Wealth Woman Lawyer’s Guide to Law Firm Marketing in the Virtual Age.
- You’re going to see how Davina made the pivot to her profitable niche with huge success (she doubled her revenue in a year), plus…Why she made the decision to focus on a niche
- How to filter out clients you don’t want to work with
- Why serving a niche market is more advantageous than you might think
- How to avoid indecision when analyzing your marketing options
- And much more…
Get every episode summarized
Each time The Authority Builder Podcast publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
Email me new episodesFree for 3 shows. No card needed.
Hosts & guests
No transcript yet
This episode has not been transcribed. Request it and it moves to the front of the queue.
More episodes
More from The Authority Builder Podcast
Mandi Ellefson | Secrets for Scaling a Consulting Firm in 2024
The Authority Builder Podcast
Rewind: Evan Ryan - Save 4+ Hours this Week with Simple AI Automation
The Authority Builder Podcast
Jody Sutter | 3 Step Plan for Long-Term Growth
The Authority Builder Podcast
Rewind: Work by Referral Only - Part 3
The Authority Builder Podcast