Rewilding Comms: Fiona McGarva on Glastonbury, Print, and Creative Freedom

In this episode of The Creative Boom Podcast, Katy Cowan is joined by Fiona McGarva, founder of Sundae Communications and longtime collaborator with Shangri-La at Glastonbury Festival.

They explore how Fiona and the team have completely reimagined how they communicate with audiences—ditching traditional social media announcements in favour of handmade risograph posters, seed packets, and direct, analogue experiences that celebrate slowness and real-world connection.

Fiona shares how Shangri-La's new theme, 'The Wilding', is more than just a creative direction—it's a complete reset, inviting us all to consider how we share stories, connect with people, and move away from platforms we don't truly own. The conversation is a refreshing and empowering reminder that creativity can flourish in new ways, especially when we embrace age, messiness, and the freedom to do things differently.

Together, Katy and Fiona reflect on their careers in PR, the shifts they've seen across media and design, and the joy of doing things on your own terms. Expect nostalgia, a few Pedro Pascal tangents, and plenty of wisdom on everything from personal growth to rediscovering magic in our work and lives.

This season is proudly sponsored by the School of Communication Arts.